TDI Startup Insurtech Award - Pitch deck Pineapple

1. @Pineapple_SA

2. The most risk-averse
The most likely to take up insurance
But only 12 percent of 18 to 29 year-olds have renters
or property insurance.
Young people aren’t insuring
Where is the

3. Why don’t we buy insurance
TRUST
ACCESS
PRODUCT
Why am I paying this? Where does my premium go?
I can order a taxi with two taps, why not insurance?
I don’t understand my cover and it doesn’t suit my needs.

4. What if you could
TRUST
ACCESS
PRODUCT
See how your premiums help others. Keep what’s left.
Insure with just the snap of a picture. Mobile-first
Get month-to-month cover on only the things you want.

5. The Pineapple Model The Pineapple App
The Pineapple Solution

6. What We Do
Get young people insuring
Trust
User Experience
Product-lifestyle fit
Get a millennial customer base
Brand value alignment
Rich data and analytics
Product design + Upselling
For our members For our partner carrier

7. Wecurrentlycover
Current Pineapple Products
@Pineapple_SA
Dynamic grouping ability allows
users to link up and be grouped
with like-profiles to save more
Coming soon…

8. The Long-term Goal
Make insurance a lot cheaper
Traditional model
Risk
(value)
Fraud
Expenses &
Profit
Risk
(value)
Fraud
Expenses &
Profit
SAME RISK
LOSSRATIO
~2/3
~1/3
Pineapple

9. Growth
12 000+ members
Premium
Growth
Online
Conversion rate
8X Industry
Standard
Cost per
Acquisition
6X less than
Industry
Human
Intervention
<20% of
customers
25% per month
$8MM of assets added
Launched 7 months ago

10. Social Media
Following
~45 000
Industry average: 1000
ReferralsNet Promoter
Score
63
Industry average: 29.9
1 in 5 new customers
(Without any referral bonus)
Love
Highest ranked short-
term insurance app in
SA
Ranking

11. Awards
Ventureburn
• Top 5 SA startups
• Top Insurtech
MyBroadband
• Top 5 Tech inventions made in SA
Insurtech Intelligence
• Top Insurtech to watch
Entrepreneur mag
• Top 12 tech startups making it big
• Top small business to watch
• Top Young Black Entreprenuer
SA start-up awards
• Best Newcomer
• Best Fintech startup
MTN app of the year
• Best Consumer App
The Digital Insurer
• Global Insurtech finalist

12. Competitors

13. @Pineapple_SA
Backed and Vetted

14. Next Up
Launching motor cover
with large SA carrier 2019
@Pineapple_SA
Dynamic Grouping perfectly
positions product for true
autonomous vehicle pricing
Facilitate sharing economy
Social data + Asset data + Risk data
allows us to facilitate transactions
in the sharing economy
Pineappple USA
Seeking Carrier/Funding

15. The Management Team
Marnus van Heerden
CEO
CA – Accounting + Law
4+ years Experience
Hugo Mouton
COO
Actuary
10+ years experience
Yashoda Ram
CMO
Marketing Actuary
12+ years exp
Ndabenhle Ngulube
CIO
Software Engineer
5+ years Insurance exp
Matthew Smith
CEO
Actuary
4+ years experience
Sizwe Ndlovu
CTO
Software Engineer
6+ years experience
Achim Klennert
(Non-Executive Director)
CEO Hannover-Re
Group Africa
Isaac Chidantona
(Non-Executive Director)
Portfolio Manager
Lireas Holdings

16. Lets Work Together
@Pineapple_SA
Client-facing Functions
Customer Acquisition
Underwriting (joint effort)
Bind, renew and vary policy
Claims handling
Customer support
Backend Functions
Provide paper (license)
Underwriting (joint effort)
Risk Capital
Reserving
Max UW profit = 15%
(enables customer give-back)
15% GWPRemuneration:
Duty:
Carrier