TDI News Correspondents Webinar held on 18th May 2017

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March 2015Join The TDI group @DigitalInsurer
TDI News Correspondents Webinar
18th May 2017

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Purpose of this webinar: Updates on The Digital Insurer
• An update from The Digital Insurer on how we are developing
• An update on the News Correspondent network and the role of the
News Correspondent including the type of content and frequency
with which you can contribute
• More on your opportunity to join our conferences online in London
and Singapore later this year
• Feedback from you: An opportunity for you to give us feedback on
your regions and also how how can we support you and the News
Correspondent network most effectively

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An update from The Digital Insurer
• The TDI team is growing see:
www.the-digital-insurer.com/the-team-
at-the-digital-insurer/
• We are expanding in China with a
China Newsletter and Chinese
language WeChat portal
• We have launched our first European
Conference to run alongside our Asia
event
• We are shortly relaunching The
Digital Insurer website

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The News Correspondent network – Six month update
• Firstly, thank you for all your contributions and regular content
submissions!
• We have contacted all active and inactive News Correspondents in
recent weeks and re-engaged the network
• In terms of content we are keen to increase the flow of Snippets
• We are working on increasing News Correspondent visibility and
associated content, as well as leveraging the network further – the
website relaunch will be a further driver for this

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The News Correspondent network – six month update
Since the start of 2017…
• News correspondents have contributed 260 content links in total
• The top three contributors for this period have been:
Dheeraj Thapliyal, India – 93
Uli Kleber, Germany – 38
Talusier Arbour LaSalle, Canada - 25

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The News Correspondent network – six month update
Social media impact: some of our top Tweets…

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The News Correspondent network – six month update
The active News Correspondent network is growing:
• Africa: 2
• Asia & ANZ: 8
• Europe: 8
• Latin America: 1
• North America: 3
• Middle East: Positions open!
See Appendix: Full list of News Correspondents for more details and contact details

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News Correspondent role and content produced
• The role of the News Correspondent is being our eyes and ears on
the ground and becoming the go-to person for your market
• Sourcing 3rd party content on the subject of digital insurance in your
market
• Creating and writing additional content for TDI (including Snippets
and guest articles)
• Promoting content across your networks
For more details see Appendix: News Correspondents role

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Frequency of content contribution
• Sourcing 3rd party content on the subject of digital insurance for your market – 80%
• Approximately 1-2 links a week to be submitted (as a guideline)
• Visit News > Newswire: www.the-digital-insurer.com/digital-insurance-newswire

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Frequency of content contribution
• Creating and writing additional content for TDI (e.g. Snippets and guest articles) – 20%
• Ideally 1-2 Snippet or InView candidates a month from each News Correspondent
• Visit In Action > Find out the Action: www.the-digital-insurer.com/dia-overview/
• Visit Thought Leadership > Article: www.the-digital-insurer.com/category/thought-
leadership/
See Appendix: ‘News Correspondents will focus on two main types of content’ and ‘Article submission process’

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Attending our conferences
The Digital Insurer is running two conferences this year:
• Asia, Singapore 2nd November
• Europe, London 20th September
• News Correspondents receive free virtual tickets to both events and
there is some opportunity (first come first served) to help out on the
day, for those that are interested in getting involved

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Feedback
• What wold you like to see us doing more of in terms of general
coverage?
• What are the main emerging trends in your region?
• How in your view we can better leverage the News Correspondent
network and improve the News Correspondent process?
• How can we support you further?

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Appendix: Full list of News Correspondents
Name Market Company Contact email
Catherine Phibbs Ireland Block Capitals catphibbs@gmail.com
Daniel Juma K'Owuoche Kenya Monarch Insurance daniel.kowuoche@gmail.com
Dheeraj Thapliyal India Marsh d.thapliyal1@gmail.com
Dino Fedele Australia & NZ Allied Insurance dfedele@alliedinsurance.com.au
Elodie Jamous USA The Lending Club elodie.jamous@gmail.com
Fotis Sarigiannidis Greece Interamerican fsarigian@yahoo.gr
Hallie Harenski Germany Fairfax Financial Hallie.Harenski@cfins.com
Isabella Carbalho Brazil EY isabella.carvalhosilva@gmail.com
Jianhua Siew UK RSA sjianhua@gmail.com
Lorena Meles Germany CSC lorenameles6@gmail.com
Moritz Gastl Philipines Money Max moritz.gastl@moneymax.ph
Nikhil Chadha APAC Synergy Strategic Solutions nikhilc@connect.hku.hk
Ryohei Ueda Japan ABeam ryueda@abeam.com
Stanley Gu China Marketing Agency 357056493@qq.com
Talusier Arbour LaSalle Canada Manulife Financial talusier@gmail.com

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Appendix: Full list of News Correspondents
Name Market Company Contact email
Theresa Blissing Thailand Detecon theresa.blissing@gmail.com
Uli Kleber Germany Generali kleber.uli@gmail.com

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Appendix: News Correspondent role
• At least 1x News Correspondent (NC) in each main market globally
• Some markets (esp larger ones) will have 2-3 NCs
• Vision is to have 30-50 NCs in place across the globe by end of 2017
• NC’s will be responsible for
• Being our eyes and ears on the ground & become the go to person for their market
• Sourcing 3rd party content on the subject of digital insurance for their market – 80%
• Creating and writing additional content for TDI (e.g. snippets, guest articles) – 20%
• Promoting content across your networks
• What you’ll get from us
• Editorial support/guidance
• Platform/process to publish your content
• Distribution of your content via TDI network/community
• What we would like from you
• Consistency – submission of content regularly
• Passion and commitment
• Contribution of ideas
• Benefits to you
• Association with TDI brand
• Raised profile and credibility within your market
• Promotion of content & profile within TDI community
• Access to NC network – networking & sharing of insights
• Become part of our team!
• More info on role: http://www.the-digital-insurer.com/looking-make-difference-digital-insurer-news-correspondents/

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Appendix: News Correspondents will focus
on two main types of content
• 3rd Party Content Links
• Recency & relevance are key – needs to be latest
news
• Approx 1-2 links a week to be submitted (guideline)
• Focused on Digital Insurance and within your market
• Part of daily production process/schedule
1
2 • Digital Insurance Action – Snippet and/or InViews
• Showcasing examples of digital innovation in local
market (insurers and InsurTechs)
• Ideally 1-2 snippet or InView candidates a month
from each NC
• Snippets – short summaries (see our website)
• InViews – longer, more in depth (see our website)
• Part of monthly DIA production process/schedule

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Appendix: Newswire – article submission process
NC sources
3rd party
article
•• See
content
guidelines
(slide 9)
NC
completes
submission
form
•• Approx 1-2
articles a
week to be
submitted
•• Submission
form link:
http://www.t
he-digital-
insurer.com/
news-
correspond
ents-
submit-
news/
•• You must
be logged in
to access
the form
TDI to review
article
selection
•• We will be
notified
once a NC
submits an
article
•• Light
editorial
review to
check
quality and
relevance of
article
TDI to
publish
article on
Newswire
•• We will
publish as
part of our
daily
Newswire
release
process &
inform you
once it’s
published
•• Newswire
normally
gets
published
between
11am –
2pm IST
Each week Eg Day 1 Eg Day 1-2 Eg Day 1-2
TDI & NC to
push on
social media
•• TDI to push
daily articles
on Twitter as
well as an
’article of the
day’, which is
likely to be a
NC article
•• TDI LinkedIn
push =
once/week
(articles of
the week)
•• NC to share
their articles
on their social
media sites +
any other
relevant
Newswire
articles
Eg Day 1-2

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Appendix: Newswire – article submission example
NC sources
3rd party
article
NC
completes
submission
form
TDI to review
article
selection
TDI to
publish
article on
Newswire
Each week Eg Day 1 Eg Day 1-2 Eg Day 1-2
TDI & NC to
push on
social media
Eg Day 1-2

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Appendix: Digital Insurance in Action
– article submission process
NC
identifies
potential
InView/
Snippet
candidates
•• Search for
local market
insurers,
insurtechs
and tech
vendors
who are
innovating
digitally
•• Aim for 1-2
nominations
a month
NC sends
TDI a
summary
email with
details
•• Ideally 1-2
snippet
and/or In
View
candidates
a month
•• Email to
Malini (cc
Bimlesh)
and should
include
company
name,
summary of
the digital
innovation
and any
relevant
URL links
TDI/NC
drafts
Snippet or
InView
•• TDI/NC to
decide who
will draft
Snippet or
InView,
subject to
go ahead
from TDI
•• Use
templates to
be provided
•• Email drafts
sent to
Malini (cc
Bimlesh)
TDI review
and edit
article
•• TDI will
review and
edit as part
of monthly
DIA process
•• Final draft
sent back to
NC
TDI to
publish
Snippet or
InView
•• TDI to upload
to production
and publish
as part of
monthly DIA
process
ON GOING / MONTHLY PROCESS MANAGED BY TDI