This presentation is about "Media's Role in Public Education: How to Sensitize the Audience to the Climate Change Issue" presented at the seminar on media and climate change organized by IPPTAR, AIBD, KKMM and SSIG

1. Media Role: Empowering to Change
Harry Surjadi
Environmental Journalist/CEL-Net
Email: hsurjadi@yahoo.com
Twitter: @hsurjadi
Cell phone#: +62811150232
Blog: harrysurjadi.wordpress.com

6. Media Coverage of CC or GW

7. Media Attention for CC in Indonesia -
Malaysia

8. Media Attention for CC in Thailand -
Singapore

9. Journalistic Norms

16. Media limitation
• Declining number of environmental journalists
• Difficult to understand CC  low or no interest to
environmental issues
• CC issue does not touch everyday lives – difficult
for audiences to comprehend CC from
experiences and observation
• Have to follow the journalistic norms
• Only serve 20-30% of population who have
buying power (20-30% on the top of population
pyramid)

17. 20%
30%
50%
Population pyramid

18. What media should do
• Use global warming rather than climate change term
• Answer: Why is it important? What does it mean to
me? What can/should I do about it? What is the point?
• Take position
• Reporters/editors – learn to really understand CC/GW
• Data journalism = new trend in journalism
• Frame the issues to “sustainable consumption and
production”
• Engage the audiences:
1. Open access (especially the 50-70% of population on
the bottom of pyramid using SMS and smart phones –
citizen journalism model) – Information broker climate
change communication model
2. and activities (expeditions, social-environment event)

21. Thank you – ready for questions
Harry Surjadi
Twitter: @hsurjadi
Email: hsurjadi@yahoo.com
Blog: harrysurjadi.wordpress.com