A social networking portal for sports enthusiasts and participants started by an ardent fan starts being recognized as a brand, with advocates and followers all across the internet.

1. HSTC701 SEO & SOCIAL MEDIA MARKETING OF A SPORTS NETWORKING PORTAL www.harbinger-systems.com

3. Web 2.0

4. Mobile

5. eLearning

6. Performance Engineering

7. Systems Software

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10. www.facebook.com/harbingersys

11. www.slideshare.net/hsplmkting

12. www.linkedin.com/companies/382306Also Read Our White Papers… Interactive User Experience (IUX): Going Beyond Interfaces Comparing Adobe Flex & JavaScript The Enterprise Software Makeover Guide Five Javascript Frameworks: A Point-by-point Comparison www.harbinger-systems.com

13. SEO & SOCIAL MEDIA MARKETING OF A SPORTS NETWORKING PORTAL Challenge Very basic SEO brought some online traffic, but user registrations per week on the website stuck at single digits for months Limited control over visitor demographic due to unfocussed targeting Portal not optimized for visitor experience and conversions, and needs actionable metrics through analytics Situation A social networking portal for sports fitness enthusiasts started by an ardent sports and athletics fan Harbinger Solution Harbinger analyzed meta tags / titles, website rankings and keywords progress of the website Recommended content improvements, friendly file names, folder structures, and URL encoding Website sitemap, robots creation and submission to search engines Created and significantly enabled Twitter, FriendFeed and Facebook presence Integrated popular sharing widgets on website for viral effect Suggested multiple small-to-medium changes in website structuring and content writing for SEO-friendliness Technologies & Tools Twitter, CoTweet, FriendFeed, Facebook, Youtube, MySpace Google Analytics, Google Webmaster Tools Search engine optimization, titles and meta tags optimization Sports directories research and submissions Alexa ranking, Google page rank, inbound links research Benefits Website user registrations went up 700% in 3 months Social media fans and followers in hundreds, up from none Website on top three search pages for most of the desired keywords Technically rich website significantly improved from visitor behavior and conversion perspective BOTTOM LINE Startup company now being recognized as a brand, with advocates and followers across the internet www.harbinger-systems.com HSTC701