The story of a bunch of normal guys who realized users are f*cking lazy and what important the most when starting an Internet plaform is to find users motivations

1. How we linked
Sport (+other leisure interests) to Networking

2. Two guys wanted to play football
This guy
looks
familiar to
me…
Doesn’t he
look like “I’m
gonna get ya
$$
f*ckers!!”??
Oh! A Kipsta
ball…you’re not
retro…

3. So instead of going to the park, they built Futby
A round of applause for this brilliant job!!

4. Everything was great until…
Why people don’t
create games???
I dunno…but why are you
wearing a tie??? We’re
entrepreneurs for God’s sake!

5. …they realized users are f*cking lazy
No animal suffered abuse
during this presentation
Of course, we’re not
calling you “donkey”
(We promise)(Really)
This was the
problem.
(“Motivations”
not “Carrots”)

6. So what motivates users?
Extrinsic
Motivation
Intrinsic
Motivation
External
Regulation
Introjection Identification Integration Competence Autonomy Relatedness

7. So the result was…
3/6…
…but not enough

8. The team had to break up but…

9. …Pablo teamed up with Miguel!
Poor devil…he still doesn’t
know how lazy and stingy our
users are
To infinity and
beyond!!!!!!

10. They started analyzing their users…
Can you see them?
Mmmm…no. Those
f*ckers don’t show any
sign of life

11. …and they detected three clear things
LOW INCOME
NO ENGAGEMENT
NOT SOLVING ALL PAINS
Hey guys, I’m not as
lazy as this f*cker is
telling you

12. Pains…good
one!
Which
pains
were
we
solving?
FIND PEOPLE TO PLAY
FACILITATE BOOKING
GAMES COMMUNICATION
Stop analyzing me
ok? It’s not funny…
TOOLS FOR
ORGANIZERS

13. And what users could pay us for?
SALE
SUBSCRIPTION
RENTING
LICENSING
COMMISSION
ADS
Business Models
are simple. Don’t
reinvent the wheel

14. I’m afraid the pain wasn’t strong enough but…
We got an
idea!!
Seriously guys,
what’s all this about
the ties?? You were
cool before…

15. …we could use sport as a linker to network!!
Profile
IT
recruiter
Interests
Dancing,
Climb
and
Yoga
Profile
IT
management
Interests
Climb,
Guitar
and
Yoga

16. mmm…let’s take a look to users’ motivations now
Extrinsic
Motivation
Intrinsic
Motivation
External
Regulation
Introjection Identification Integration Competence Autonomy Relatedness

17. So the result is…
5/6…

18. You're all clear, guys, now
let's *blow* this thing and go
home!

19. Not that easy Han…We still have challenges to face
VALIDATE ASSUMPTIONS
GATHER INSIGHTS
CREATE THE NETWORK
REFLECT USERS
MOTIVATIONS ON THE
PLATFORM
GENERATE MONEY
OK, it was
good to know
ya…

20. Most important…Show me the money!
SALE
SUBSCRIPTION
RENTING
LICENSING
COMMISSION
ADS
Again, Business
Models are simple

21. And why did you open it to more leisure interests?
Because one day this happened…
Hey I like the idea, but
I’m f*cking lazy and I
don’t practice sport
Do you think
what I’m
thinking?
Yeah…users
are f*cking
lazy

22. Don’t forget it! You’re users are lazy! Motivate them!
You f*cking lazy!!!!!!

23. No!!!!!…find their motivations
This is what I like
s*cker!!

24. Starring
this
story…
Tiesport.com
eMail:
contact@3esport.com
Twi5er:
@Tiesport
Hey you a got a
lot of work to do.
Aren’t you
stressed?
Actually I am
but I’m gonna
get ya $$
f*ckers!!
I laugh just
to keep me
from crying