Slides on engaging with and empowering online communities around content

1. Photos: Helen Ogbourn/Flickr

2. Listen
Get personal
Share skills & tools
Show bigger picture
Build a highly engaged community who are
empowered and motivated to action

3. Listening to the
community
Be tireless in
campaigning

4. "Having a direct, dedicated following—a
readership invested in you, not just the
publication you're primarily associated
with—is like a career insurance policy. "
- Ann Friedman

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