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Reader engagement
                                         at the Guardian




                    Guardian | Thursday 24 November 2011

hebedesign/Flickr
Promote content communities
               might not have heard about but
               would like to know about...




hebedesign/Flickr
Listen to what they are
                    saying about it...

                        ...engage


                       respond.




hebedesign/Flickr
Special projects

interactives
Q&As
blogger panels
quizzes, polls
crowdsourced ideas
collaborative maps
reader galleries...
Collaborating
Mutualisation:   with readers and
                 communities to
                 better
                 understand,
                 explore and
                 reflect
                 situations,


                 topics,
                 perspectives and
- Meg Pickard    experiences
Comments are an essential ingredient to Reality
Check.

I've had an incredibly high quality of feedback from
readers, often steering the line of inquiry or changing
the conclusions we reach in the verdict.

It feels like a genuinely open way of reporting.

The response has been very positive. I regularly get
readers defending my conclusions/methods from any
criticisms.
                                              - Polly Curtis
@hrwaldram
        slideshare.net/hrwaldram
hannah.waldram[at]guardian.co.uk
                  020 3353 2606

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Community engagement -November

  • 1. Reader engagement at the Guardian Guardian | Thursday 24 November 2011 hebedesign/Flickr
  • 2. Promote content communities might not have heard about but would like to know about... hebedesign/Flickr
  • 3. Listen to what they are saying about it... ...engage respond. hebedesign/Flickr
  • 4. Special projects interactives Q&As blogger panels quizzes, polls crowdsourced ideas collaborative maps reader galleries...
  • 5. Collaborating Mutualisation: with readers and communities to better understand, explore and reflect situations, topics, perspectives and - Meg Pickard experiences
  • 6.
  • 7.
  • 8. Comments are an essential ingredient to Reality Check. I've had an incredibly high quality of feedback from readers, often steering the line of inquiry or changing the conclusions we reach in the verdict. It feels like a genuinely open way of reporting. The response has been very positive. I regularly get readers defending my conclusions/methods from any criticisms. - Polly Curtis
  • 9. @hrwaldram slideshare.net/hrwaldram hannah.waldram[at]guardian.co.uk 020 3353 2606