Great respected brands have fallen by the wayside for lack of a crisis PR plan. History is replete with such brands, which were NOT crisis ready.
A staid and laid back public relations support, if you can call it so, did not come to the rescue of a handful of big brands, when most needed - when a crisis hit the brand from no-where.
Do you think your brand is crisis ready? Does your PR framework factor in a swift response to real-time crisis, that can hit 24/7/365?
Do a reality check here and now.
Turn crisis into a great brand opportunity... You can! Digital asset management must factor in crisis response too.
Call your PR counsel and check your crisis readiness today - it'll be the best brand investment you make in a long time to come.
2. most brands and their custodians think they
are immune from any crisis of sorts!
great product, happy customers and
stakeholders, perfect business model, so why
sweat?
Exactly a mind-set that ushers in a
complacent communications framework.
@muralispeak
3. BP, Enron, United Airlines, Cadbury…. You
may know many more
Most of these brands were absolute
stakeholder delight…. Unfazed and
undeterred…
UNTIL A CRISIS HIT THEM FROM NO-WHERE
Even worse, the CRISIS came as a bolt-in-
the-blue
@muralispeak
4. A cursory look of the brands mentioned will show
how a crisis can be-fall.
A crisis can be an external/extraneous event,
that shakes the foundation of your brand (or)
it can some simple gaffe internal to your brand,
that blows out of proportion
It can be the handiwork of a disgruntled
customer, employee, your competition, or
anyone out there armed with a just face book or
twitter account
@muralispeak
5. Being crisis ready, ALWAYS, is the way out a
nasty crisis blow
Make crisis readiness a PR mantra – its an
investment with humongous positive returns
An investment in crisis readiness is your
brand’s insurance against adverse impact
Invest in a crisis readiness framework for
your brand – today.
@muralispeak
6. A crisis can hit from anywhere, and anytime –
and can hit….. anybody
Big brand, small brand, local brand, global
brand…. crisis is one awful leveler.
Its even more important for you, a small
brand to be crisis ready – as the probability of
your decimation in a crisis is high.
@muralispeak
7. Create a system for constant vigil in the real
stakeholder world, & in the social media
universe.
Look for even small & miniscule brand ripples…
seldom ignore them in the real and social
universe
Ignored brand ripples get to be full blown crisis,
which debilitate your brand
Monitor, listen, respond in real time. FOLLOW UP
on promises, actions and responses.
@muralispeak
8. If you do not have a crisis management team for
your brand, make sure you get one today.
Draw people across functions - with people &
technical skills + marketing + social media +
customer engagement.
Train them for crisis response. Make this team
media-savvy, and to be in a crisis response ready
state.
Review crisis readiness, have periodic crisis
response drills.
@muralispeak
9. Lack of a crisis communication plan is what
killed the great brands – which got mauled
beyond recognition when a crisis fell them
Ask for expert advise on managing crisis
public relations
Does your PR counsel keep you crisis ready,
24/7/365?
@muralispeak
10. When written in Chinese, the word 'crisis' is
composed of two characters. One represents
danger and the other represents opportunity.
- John F. Kennedy
With good PR counsel in place, a crisis could be
one great opportunity – to reinforce your brand.
@muralispeak
11. In crisis management, being well prepared is
almost 90% won…
Think about a crisis PR investment, today.
Call your PR counsel now and check your brand’s
crisis readiness plan
THANK YOU
@muralispeak
