This document describes how electronic incentives can increase profits and sales by up to 40% for various businesses. It presents a scenario where two furniture stores compete, with one offering a 3-day, 2-night vacation certificate just for visiting the store. This non-traditional incentive is more effective at differentiating the business and maximizing customer satisfaction compared to simply reducing prices. The document promotes electronic incentive certificates that can be used as lead generators, employee gifts, and to generate repeat business for organizations like auto dealerships, non-profits, retailers, and more. Companies that have used these incentives reportedly saw a 37% increase in sales.