Attracting new patrons will costs 5 times more than retaining them, and as small business owners, you should concentrate all of your efforts upon the most cost-effective plans for sales.

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3 Ways Businesses Can Earn New Loyal Customers
Lifetime patrons have a lot more value for your company
than the ones who make one purchase then never come
back. Attracting new patrons will costs 5 times more than
retaining them, and as small business owners, you should
concentrate all of your efforts upon the most cost-effective
plans for sales. Start to improve your retention rate right
away with the following three tactics.
Foster Community Mindset
Patrons ought to receive more than a service or product when they conduct business
with you. Consumers are loyal to companies they feel a connection or sense of being
part of something extremely meaningful. Without that connection, they easily can be
lured away by the competition that offers more desirable product features or lower
prices.
Providing your patrons with a community in which they’re able to engage with others
who enjoy and use your products adds a lifestyle component to the shopping
experience, as well as encourages folks to make more purchases. Marketing to that
community is simpler and is less expensive because they already are primed to accept
and receive your offers, and they offer extra word-of-mouth promotion for your
company.
Make Your Company Exclusive
Consider what attracts shoppers to major brands and what sets them apart. Distinctive
branding implies that no alternative has the ability to offer the same level of satisfaction
and quality. Strengthening your company with a unique attitude and voice draws
shoppers that identify with your message, as well as encourages the ones on the fence
to think about the benefits of buying your services or products over the ones of the
competition.
With the proper branding, it ought to be a no-brainer for shoppers to select your
company. They will start to view your brand as superior and wish to be a part of the
experience offered. Pay close attention to the tactics the competition uses, and study
those strategies of well-recognized companies to gain an idea of how you should set
your brand apart by creating this type of exclusive environment.
Go Above and Beyond
A couple of small gestures may transform a great customer experience into an amazing
one. Whether you drop off a personalized note into each order or send birthday

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surprises, shoppers appreciate the effort and love being recognized in those unique
ways. Automated reminders for shoppers who often buy the same items will help
frequent buyers remember to make extra orders before they run out of all their favorites.
Consider those and other places in which it’s possible to do just a bit more that shows
customers that you care, and work with your staff members to make sure that every
interaction is a positive one. Train employees to offer more than shoppers expect and
anticipate individual needs by assessing the details you have on file as a service call
comes in.
You have a 60% - 70% opportunity of selling to a loyal base as compared with only 5% -
20% when attempting to sell to new customers; therefore, it is important that you do all
you can to sustain the most valuable connections there are for your business. Part of
that includes maintaining the proper insurance to assist in building trust with your
customers and demonstrating a dedication to integrity.
For more information about our business insurance contact Steely & Smith Insurance
today!
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Steely & Smith Insurance
3662 Route 202
Doylestown, PA 18902
(215) 345-9410
http://steelyandsmith.com
robin@steelyandsmith.com