1. !
ZWERM: a Modular Component Network Approach for an
Urban Participation Game
Horyun Song

2. 3 Elements
(1) The perception of a neighborhood (PER)
subjective judgment about the environment
environmental problems tends to limit individual participation
playful (re)discovery of the (physical) neighborhood
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(2) Social relations (REL)
opportunistic face-to-face contact between people
information dissemination
instrumental support such as the borrowing or lending of tools
social behavior through normative mechanisms
creation of social relations through different explicit as well as implicit motivational
elements
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(3) Perceived control and empowerment within the community (EMP)
explicit relation between actions of people and the outcomes
progress towards mastery or control over their own lives and participation in the life of
their community, they become empowered.
not to marginalize citizens who have no access to digital

3. The ZWERM
Components
• Card Distribution : Entry
• Tree: Portals, Check-in
• Sparrow : Hosts, Whistle, Fun
• Game Score : Window, Competition
• Maps : Marking, Assignment
• Mission Pad : Triggers, Protable
• Message : Online, Community
• Wishes
• Facebook page

4. Map
Play area with locations of distribution of cards, sparrows and trees

5. Evolution of scores through 4 campaigns

6. The ZWERM de sign rationale
Goals ( PER: Perception o f the neighborhood, REL: Social relations, EMP: Perceived
control and empowerment within t he community) and Components (Cards, Trees,
Sparrows, Mission Pad, Score, Messages, Maps, Questions, Wishes, Facebook group)

7. Check-in Dynamics
“Parties” vs “Functional Check-in”

8. Motivation and Values
• 83.6% (n=46) : Meaningful, stimulative
• Exciting, Competitive, Superiority
• “Took the opportunity”
• 29% (n=16) : Disliked adversary component
• 36% (n=20) : Clearer rules

9. Interaction Amplifier
Framework
• Amplifier : nearby cafe, engaged Sparrow host
• Damper : low ambit temperature, intrusive note
to Sparrow host
• Ripples : waves of engagement
• Second-order impacts : user-contributed
components (tree parties and project of the
Game Score in the cafe)

10. –Mother Teresa
“I alone cannot change the world,
but I can cast a stone across the waters to
create many ripples.”