3. Re-Caffeine is
Self-important Gamification of recycle system.
It especially focuses on disposable cups
abandoned in and out of cafes,
but seeks to expand to whole recycle system.
4. Users will first get contact through cafe point system.
Each disposable cup they recycle, each mug or tumbler they
choose to use, it gives them point.
The recycle bin recognizes the location of user in order to give
them fun and easier access and emotional motivation.
It is something for the recycle bin to say “Hello, User” and
“Thank you for recycling!” Also, you can convert stamps for each
shop to water the plant and also check out how your own farm is
growing and your group’s forest is ever-expanding!
How To & Motivation
5. Hyper Youngsters Persona
Jenna (Studnet,19)
She cannot live without her cup of coffee.
She especially likes it with high sugar.
A morning without coffee is plain torture.
She denies it, but her friends know that
jenna is a sugar addict.
She is not particularly frugal, but
she lives off on pocket money from
parents. Thus she cannot buy the
expensive brand coffee like Starbucsks
all the time.
She will excited about easy point collecting
and fun recycling system because she
does it anyway but will be more motivated.
6. Journey Map
Go to coffee shop
Purchase coffee
Drink coffee Look for recycle bin Post-recyclingInteract with recycle bin Community
Coffee shop counter
Take out-on the road
Indoor-shop seats
Back on the road
Get out of the shop
Public recycle bin
Indoor recycle bin
AnywhereUser location
Find cafe through app
Order
Get coffee
Take out or
Bring it to seats
Finish coffee
Look for recycle bin
Get location from
mobile notification
Check feedback
Activate recycle bin
Throw away
Watch or participateDoing?
What shall I order?
Tumbler or disposable?
Payment method?
Delicious
Coffee is getting cold.
How’s my farm going?
Where should I throw
it away?
Bothersome
What did I get?Plastic or paper? How is my team doing?
Is it making change?
Thinking
Cashier machine
Wallet
Mobile
Mobile
Recycle bin
Mobile
MobileDevice
1.Tell the cashier personal
number to get
company-specific points
2-1.Tumbler: immedaite
point
2-2.Disposable: notification
of nearest recycle bin
Tumbler: Ranking
visualization
Farm (Personal)
->forest (Group)
Tumbler: Ranking
visualization
Farm (Personal)
->forest (Group)
One-click to let
recycle bin to know
that the user is here.
Team members discuss
where to donate sum
Communication
Scope: General / Participants: General / System: Mobile application
Mobile
Take out-on the road
Indoor-shop seats
Mobile
Disposable: recycle bin
location
7. For Exhibition and Mock-up in Context (Cafe),
Re-Caffeine focused on “Recycle” interaction
part only, without Point System part.
8. Narrative Storyboard
User approaches Hi Hottie!
Recycle plastic Give point
Check ranking Point waterdrop makes plant grow
Hottie’s Farm
“See? It totally
calls me Hottie!”
11. Exhibition Survey & Interview
-Simple repetition is fun!
-Good~
-Yes! I just figured out how it works and
already I’m trying it over and over again.
-Of course, this is only object that calls me “Sexy Bombshell”
-I would use it if it gave me points.
-I like how it calls me cute nicknames. If it was real and I could
get my own nickname, it would be cool.
People Watching
-Many are not sure of how to activate it.
-Most people touch the screen and see nothing happens.
-Once people figure it out, they tend to try it several times.
-Accumulative hit over 300 times.
13. Mock-up Interview
Q. Re-Caffeine 재활용통을 접했을 때 어떤 느낌이었나요?
A. 신기방기
Q. Re-Caffeine이 실제로 존재하고 여러군데 설치가 되어 있다면
A. 재활용 하는데 동기부여가 될까요?
저것만 있는것보다 다른 일반쓰레기통과 있을때 더 효과적을듯.
귀찮아서 버리는 편인데 숲을 키우는 피드백이 온다면 하고싶다.
Q. 유저를 인식하고 이름이나 별명을 화면에 띄워준다면?
A. 더 공감이 될 듯.
아무것도 모르는 상관없는 것에 버리는 느낌보다는 나를 알아봐주는
쓰레기통에 버리는 것은 다름.
Q. 길거리에 설치가 되어있고 굳이 버리는게 아니라 스쳐 지나가다가
인식을 할 수도 있는데 느낌은?
A. 꺼림칙 할수 있지만 아마 그렇게 신경쓰지 않을듯.
무시하고 지나갈수도 있다.
15. Social
Innovation FunSelf
Importance Call MY
Name
Re-Caffeine Social Innovation Model
MY
Farm
Ownership Game
Personification
of an Object
“Hi Cutie, would you like to recycle?”
said the Recycle Bin
I grow MY Farm,
My Group’s Forest, and Our Globe.
