Purrsuit recap2

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NFL Carolina Panthers Purrsuit

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Purrsuit recap2

  1. 1. Purrsuit
  2. 2. EVENT PAGES Panthers Purrsuit
  3. 3. Panthers.com
  4. 4. Event Registration System
  5. 5. Panthers Purrsuit Facebook Page
  6. 6. YouTube – Panthers Purrsuit
  7. 7. @PanthrsPurrsuit Twitter
  8. 8. PRE-PURRSUIT BLOGS Panthers Purrsuit
  9. 9. Charlotte Chamber Video – “WHAT IS THE PANTHERS PURRSUIT?”
  10. 10. Media Emerging Blogs
  11. 11. Cat Crave Blog
  12. 12. NFL.com
  13. 13. Jason Peck’s Sports Marketing Blog
  14. 14. Blog
  15. 15. Sports Networker Blog
  16. 16. MEDIA COVERAGE Panthers Purrsuit
  17. 17. WCCB Fox Coverage – Day Of Event
  18. 18. Article on Front Page of Charlotte Observer – Labor Day
  19. 19. WCNC Press Release Pick-up
  20. 20. http://www.wcnc.com/on-tv/Fans-face-off- for-Panthers-Purrsuit-105426693.html video WCNC Today Show Coverage
  21. 21. Not Approved, Unofficial Fan Site Created By A Participant
  22. 22. PARTICIPANT ENGAGEMENT Panthers Purrsuit
  23. 23. CLT Buzz – “The Decision”
  24. 24. Interaction
  25. 25. Sport Clips Facebook
  26. 26. Uniform Creation
  27. 27. Jon Beason Promo Video
  28. 28. Everette Brown Promo Video
  29. 29. PURRSUIT IN ACTION – Youtube Clips
  30. 30. RECAP BLOGS Panthers Purrsuit
  31. 31. Allen Tate Recap Blog
  32. 32. Social Sweat Blog
  33. 33. Goodwill Recap
  34. 34. Sports Media Challenge
  35. 35. Studiobanks Recap
  36. 36. RESULTS Panthers Purrsuit
  37. 37. Trends -Saturday 10/23/10 10pm
  38. 38. TrendsCharlotte: Sport Clips Haircuts, @sportclips is now trending in #Charlotte TrendsCharlotte: Allen Tate, @allentate is now trending in #Charlotte TrendsCharlotte: Duke Energy Storm, @dukeenergystorm is now trending in #Charlotte TrendsCharlotte: AAA Carolinas, @aaacarolinas is now trending in #Charlotte TrendsCharlotte: Duke Energy News, @dukeenergynews is now trending in #Charlotte TrendsCharlotte: GoodwillSP, @goodwillsp is now trending in #Charlotte Results from Trends Charlotte http://trendsmap.com/us/charlotte
  39. 39. Statistics • 64: Contestants from 32 Teams • 1,200: Tweets about sponsors day of the event • 174,000: Total Twitter reach of contestants • 908: Average number of Twitter followers for contestants • 2.1 million: Estimated total Twitter impressions • 1,000: Facebook photos posted to sponsors Walls • Purrsuit sponsors made up 60% of the Twitter "Trending Topics" list in Charlotte on 10/23 • Nine Purrsuit sponsors or participants made the local Twitter trending list on Saturday • #Purrsuit was the top trending picture topic on Twitter on Saturday 10/23 • 551: Average number of Facebook friends of participants • 25,000: Total Facebook reach of contestants • 1,275: Total YouTube channel views

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