2. How are local businesses reacting to
the opportunities of the digital world?
3. Artefact 5
• FINALLY on my last artefact, over the weekend I was
showing my client how to update her site I made for my
client project, changing images and events etc when she
asked if I could help in anyway to promote it which gave
me the idea for my 5th artefact.
• We both live in the same village and I work in the village
co op so we decided to ask people within the village to
either visit the website or use the leaflet and to then
simply let us know when we come back the next day what
they preferred to look at for a new opening business - the
leaflet or website and they would get a free cupcake.
4. Artefact 5
• We gave people both the Claire's Cakes flyer as well as
the link to the website. www.clairebears-cakes.co.uk
People were told to either look at both and say what they
found more informative for what the product was and
pricing or just do what they would normally when looking
up a business. We also gave them a small questionnaire
to help me with my artefact:
• Age
Sex
Prefer leaflet or website
Why?
6. Artefact 5 - Findings
From the 64 people we got results from - the ages of
them.
7. Artefact 5 - Findings
This shows the amount of females and males that chose
either leaflets or website.
It shows that gender doesn't have an effect on the results as no
option stands out more than others.
8. Artefact 5 - Findings
Can be seen that the right hand of the pie chart which covers the 4
younger age groups doesn't have as much as the percentage that
51-65 and 66+ does - being 50% of the chart. Concluding that the
older generation do prefer leaflets for whatever reason they may
have listed.
This shows results from age groups whom chose leaflets
9. Artefact 5 - Findings
This shows that the main percentage of age groups preferring
websites is 26-35 which isn't surprising from the information
gathered in the focus group in artefact 4. A small percentage of the
66+ group preferred to use websites but it shows that they don't rely
on leaflets alone which businesses should take into account when
thinking about who they market their product to.
This shows results from age groups whom chose website
10. Artefact 5 - Findings
• reasons why preferred website:
• links to facebook which has competitions
• social networking links
• website more accessible
• easy to lose leaflets
• view more images on website
• up to date deals and offers
• website provides more information
• looks professional
• most leaflets through the door are junk & get thrown away
• easy to view wherever you are, iphone and ipad
11. • reasons why preferred leaflet:
• keep leaflet on notice board
• easy to keep leaflet rather than remember the website if
use business regularly
• less information to take in
• easy to find what you want straight away than look all over
website
• lazy, easier to look at leaflet if it's there
• easy to pass on to someone else if they need it
• simple to use
• nice and creative leaflet, nice to look through it
Artefact 5 - Findings
