hOFFMEN PRESENTATION

2. History of the Brand
was started in the year 1991
It has come a long way in establishing its name and reputation
as one of the best casual wear brand in Eastern India
Hoffmen is a mid-segment brand in terms of pricing but our
products are at par with any premium priced brands in India

3. Hoffmen is also available at premium retail stores in Dubai and
amongst large format retail stores Hoffmen is available at
CENTRAL and BRAND FACTORY
Today Hoffmen operates through 40 existing EBO’S and over 400
MBO’S spread majorly across Eastern India
Hoffmen’s Presence

4. Basic denims are priced at 1195 and fashion denims start from
1495 and end at 1895. Other denim products are silky denims
at 1295, Chino denim at 1495 and basic stretch denim at 1295
Hoffmen specializes in denims and denim is core product apart
from other products like casual shirts and semi-casual shirts
and trousers
We have launched a brand for ladies denims too by the name
Ms*HFN has been appreciated very well by our customers too.
Initially we launched it in our EBO’S and it is now available in the
MBO’S as well. During the festive season this product has done
extremely good. Ms*HFN denims are priced in the range of 895
to 1395
Shirts range from 795 to 1295 where in we make only casual
shirts and regular semi-casual shirts
Corduroys are one of the strongest selling product and are
priced at 1295 and 1395
Hoffmen’s Products & Price Range

5. Target Customers
We enjoy a very strong customer loyalty. Our customers are
aged between 21-40. So our customers are ones who need a
brand with a very good quality at an affordable price
Hoffmen is a brand which provides a very good quality but the
USP of our brand is that our products are priced very well

6. Vision of the Brand
We are proud to say we are the best Denim and casual wear
brand in Eastern India
We wish to be the best selling casual brand in India
And now we have plans to foray into other zones of India and
our prime media would be via large format stores Like Reliance
and Shopper’s Stop etc

7. Vision of the Brand
We wish to be the best selling casual brand in India
We are proud to say we are the best Denim and casual wear
brand in Eastern India
And now we have plans to foray into other zones of India and
our prime media would be via large format stores Like Reliance
and Shopper’s Stop etc

8. Turnover
And we are targeting a 30% growth every year
This year our annual turnover will touch 35 crore

9. Thank you