Presentation I gave on 13th Oct 2015 at the workshop addressing: Innovative Tourism, Cultural and Creative Industries: building on Regional best practices for an effective use of European Structural and Investment Fund

1. Innovative Tourism,
Cultural and
Creative Industries
RIS3 in Aquitaine
Hervé LE GUYADER

2. Oh, by the way ...

3. Structure of the presentation
• How did we build our RIS3?
• Regional background,
• Basic facts, basic questions,
• Methodology,
• Selection of a first set of specialisation areas.
• But … what about Innovative Tourism,
Cultural and Creative Industries?
• Not, per se, part of RIS3 but …
• Questions and challenges ahead

4. RIS3, a few reminders, rules of the game
• No business as usual
• A careful selection based on:
 SWOT analysis,
 Entrepreneurial discovery, transparency / stakeholders,
 Granularity,
 Policy mix.
• and relying on:
• Ad hoc governance,
• Careful monitoring,
• In itinere evaluation,
• Capacity and willingness to adapt to an evolving context.

5. Aquitaine regional background (as of
today!)
41 308 km²
3.2 M people
5 départements
2295 communes

6.  Agri-food - Wines #1 World Region for wine growing
#1 French Region for agricultural and food production
 Forest-Wood-Paper #1 cultivated forest in Europe
#1 French Region for wood/paper/furniture
 Agricultural sector #1 European production Region for corn
#2 agricultural French Region
 Chemical and advanced materials #1 French Region for risk classified factories
 Gliding #1 European Region
 Health #1 French Region française for health ICT
 Thermal cures #1 French thermal cures Region
 Optical-Photonics #1 French Region for science infrastructures
 Renewable energies #2 French ressource for biomass electricity
 Sciences of earth and oil industries #2 French ressource for earth energy
 Aeronautics-Space and Defense #3 French aeronautical Region
 Construction building #4 French Region
 Sea industries #4 French Region
 ICT #4 French Region for ICT services
 Tourism #5 French Region
 Gastronomy, traditions et well living World immaterial heritage label
Industry 157 000 jobs
Agriculture 74 000 jobs
Tourism 50 000 jobs
73 000 Seasonal jobs
Agri-food 30 000 jobs
A fairly diversified economy, with
performing areas

7. Highest FR Regional budget ratio for
Innovation

8. Some basic facts (RIS3 related)
• Fact #1: ESIF matters for Regions…
• Fact #2: ERDF, within ESIF, is something quite
important…
• Fact #3: 2014-2020 programming period rules are different
from previous ones
• Fact #4: Concentration shall apply:
1. Within the set of T.O.’s
2. And, for T.O. 1 and T.O. 2, with an ex ante condition: RIS3
• Fact #5: RIS3 comes with a set of binding rules

9. Basic questions we asked ourselves re: RIS3
• #1: How to understand this mandatory excercise?
• #2: How to cope with the « We’ve been doing this allWe’ve been doing this all
along, so why should we change anythingalong, so why should we change anything » syndrome?
• #3: Should we delegate this?
• #4: How can we go through the RIS3 process and produce
the expected deliverable?
• #5: How to ensure it will be sustainable (2014-2020)?
• #6: Is there anything missing in the RIS3 doctrine, that we
could, and should, improve on?

10. Question#1: How to « best » understand what’s requested?
IPTS S3 Platform in Sevilla

11. • National guide Expert (founding
father)

12. Some key concepts, such as:
« GRANULARITY »
Macro
(Sector) level
Intermediate level for new
activities
Micro (project) level

13. « DIVERSITY »
Sleeping giants
(agri-food?)
Hungry dwarves
(aerospace
subcontractors?)
Excited goblins
(ICT start-ups?)

14. An iterative process within the regional
innovation ecosystem
Monitoring, in itinere
evaluation for each
specialisation area
Selection of
concentration areas for
3-4 years period
New « harvest » every ~ 3 years
Overall support of the regional
ecosystem

emerging sectors

15. Question#2: How to cope with the « We’ve been doing this allWe’ve been doing this all
along, so why change anythingalong, so why change anything » syndrome?

21. Just follow the instructions!
Question#2: How to cope with the « We’ve been doing thisWe’ve been doing this
all along, so why change anythingall along, so why change anything » syndrome?
And the answer is:

22. Highly specific questionnaire sent
to > 800 targetted individuals
> 60 meetings, from high end presentation
given to key regional politicians, to
detailled oriented technical fine tuning

23. Iterative,
interactive,
shareable
representations

24. Question#3: Should we delegate this?
in 2014, French Regional councils became ERDF
managing authorities
… so, … we felt like we should be doing this by
ourselves!
Project team (~20) Steering Committee (10) Experts (~50)
QUITE A LARGE INVESTMENT !

25. Question#4: How can we go through the S3 process and
produce the expected deliverable?
• Political will,
• Strong partnership (Region, State representatives,
Regional and National agencies),
• Dedicated resources (staff),
• Clear scheduling, transparency with stakeholders,
• …
•  (EC FP style) Project Management!
• And the design of a « customised toolkit »

26. Toolkit: The « Seven C’s grid », built upon the « 4 C » proposed by EC

27. Toolkit: A « techno/market 51x47 matrix », built upon EU (KETs), national
and regional studies

28. Toolkit: Weekly edition of mind maps,
from:

29. to:

30. 1- Transparent selection criteria
The 7C’s Grid
2- Suggested S3 area already pre-evaluated
by the proposer (questionnaire)
3- Identify concentrations => specialisations
Techno/markets grid 51x47
Set of potential specialisation
areas
Self-selection by
stakeholders
4- Targetting  Choice of S3 areas
Steering Committee
A virtuous circle : EDP based
~3 years cycle
Questionnaires, answers
250 potential areas
7C filter
Fine tuning (tech WG)

31. Question#5: How to ensure this will be sustainable?
1. Partnership, at the institutional level (Governance),
2. Entrepreneurial discovery, empowerment of non-
institutional stakeholders,
3. Specific effort made on defining objectives and setting
« realistic » indicators, allowing for ad hoc monitoring,
4. In itinere evaluation of the performance of the
specialisation areas, with possible eviction of « under-
performing » candidates and/or selection of a new area.

32. Question#5: How to ensure this will be sustainable?
Do the « clean-and-jerk » loop!

33. So, this is
great, isn’t it?

34. Except, there is no « Innovative tourism », no « Cultural and
Creative Industries » per se specialisation area …

35. Except, this worked well for defining the first specialisation areas but
… 2014-2020 (and beyond)! (remember the « clean-and-jerk loop»)

36. We followed the instructions and stuck to the rules!
So, why no Innovative tourism, Cultural and Creative Industries???
Because:

37. Remember …

46. Embedded in 50% of RIS3
specialisation areas!

47. Remember
also…

48. A cyclic, iterative process within the
regional innovation ecosystem
Monitoring, In itinere
evaluation for each
concentration aera
Selection of
concentration areas for
3-4 years period
New « harvest » every ~ 3 years
Overall support of the regional
ecosystem

emerging sectors√
√ �
�

49. Challenges ahead
• Challenge #1: The virtuous circle (Generic)
A cyclic, iterative process within the regional
innovation ecosystem
Monitoring, In itinere
evaluation for each
concentration aera
Selection of
concentration areas
for 3-4 years period
New « harvest » every ~ 3
years
Overall support of the
regional ecosystem

emerging sectors

50. Challenges ahead
• Challenge #2: Synergy (Generic)

52. Challenges ahead
• Challenge #3: Contextual sea change (Specific)

53. Challenges ahead
• Challenge #3 (specific): Contextual sea change

54. Challenges ahead
#6: Is there anything missing in the RIS3 doctrine?
Probably not within the doctrine itself
Most probably in the application of the strategy and in
its enforcement (not a one shot burst of decisions)
A constant care must be applied because:
Contexts change
Markets change
Stakeholders change
 Evolution is not a choice
Staff and empower adequately !

55. RIS3: StairwayS to ExcellenceS