Tips to Improve Website Visitor Engagement


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Short presentation with 9 Tips for Arkansas small businesses to improve visitor engagement with websites. Also provides information about a Website Design and Marketing workshop to be presented at the Batesville, Arkansas Chamber of Commerce Thursday, August 16th 1:30-4:30 pm by the Arkansas State University Small Business and Technology Development Center

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Tips to Improve Website Visitor Engagement

  1. 1. Website Marketing and Design Seminar in Batesville 9 Tips to Keep Website Visitors ENGAGED Thursday, August 16th 1:30-4:30 pm Batesville Area Chamber of Commerce!
  2. 2. Website Design and Marketing TipsYour website should be your STRONGEST marketingtool…NOT your biggest liability!Here are just a FEW Tips to get more visitorengagement and more referrals to your business.Tips to Keep visitorsON SITE!
  3. 3. TIP 1 – 3 CLICK RULECan visitors FIND the Information they needat your site in 3 clicks or less?
  4. 4. TIP 2 30 SecondsThe average visitor will give you 30 seconds to GRABtheir attention or they are History! Visitors are in a HURRY! Catch their attention FAST or they may end up at Your Competitors SITE!
  5. 5. TIP 3 Minimize Scrolling80.3% viewing by visitors occurs above thefold.. Make sure important stuff is at the top!
  6. 6. TIP 4 Video 0r Text?90% of visitors would ratherWatch a video than read 5Paragraphs of TEXT! Make it EASY to Engage them!
  7. 7. TIP 5 Video Less is MOREBut…Keep Your Intro Video SHORT! Completion Rate 100% 89.6% 90% 80.4% 80% 70% 66.2% 60% 50% 46.4% 40% 30% 23.7% 20% 16.6% 9.4% 10% 0% > 10 seconds > 20 > 30 > 1 minute >2 minutes >3 minutes 5 minutes or seconds seconds more
  8. 8. TIP 6 PHONE NUMBERS!Include your Telephone Number and MAKE ITEASY TO FIND!
  9. 9. TIP 7 No Self-Starting Video or Music Avoid SELF-STARTING Videos or Music…Allow visitor to CLICK to Watch or hear! You never know who else May be Listening!
  10. 10. TIP 8 Reduce the BOUNCEThe Back Space is your Number 1 enemy! Useyour Analytics to learn how many visitorsland on your Home Page and NEVER go anyfurther!
  11. 11. TIP 9 OPTIMIZE FOR MOBILEVisitors to your website are coming frommore than their PC or laptop. They arrive ontheir smart phones and tablets…Are youOptimized for them?
  12. 12. Website Design and MarketingLearn how to get more out of your existing website, orGet the facts about good web design before you startJoin the ASU Small Business and TechnologyDevelopment CenterThursday, August 16th 1:30-4:30 pm inBatesville and Start SMART!
  13. 13. Join us Thursday, August 16th and Learn: Strategies, techniques & Best Practices for effective business websites in today’s Online world, Key fundamentals for websites to effectively engage visitors, Basic terminology and tips to working with a web designer, How to include social media into your website marketing Optimizing your website for Mobile visitors! Much Much More!
  14. 14. Website Design in BatesvilleSPEAKER: Steven Trotter with Pleth LLCWHERE: Batesville Area Chamber of Commerce409 Vine Street Batesville, ARWHEN: 1:30-4:30 pm Thursday, Aug. 16thCOST: $35 per person ($25 Batesville Chamberand Main Street Batesville members)REGISTER: Through the Batesville Chamber: (870) 793-2378 or email
  15. 15. What Other Small Business Owners Have Said about Our Website Design and Marketing Workshop! Steven Trotter was an “Excellent communicator, very knowledgeable…worth a trip from Mountain Home!” John R. Personnel staffing firm. “Very competent, an actual designer and expert…need a full day! Loved Steven’s sharing real-life case studies and applications…Good & Bad” Susie C. non-profit “He knows a lot about websites! How to optimize and analyze for results…Best part was learning about Google Search and Google Analytics as well as how to approach design (Smart)” Cindy G. Medical Support
  16. 16. Thanks to our Co-Sponsors