Short presentation with 9 Tips for Arkansas small businesses to improve visitor engagement with websites. Also provides information about a Website Design and Marketing workshop to be presented at the Batesville, Arkansas Chamber of Commerce Thursday, August 16th 1:30-4:30 pm by the Arkansas State University Small Business and Technology Development Center

1. Website Marketing and Design
Seminar in Batesville
9 Tips to Keep Website Visitors ENGAGED
Thursday, August 16th
1:30-4:30 pm
Batesville Area Chamber of Commerce!

2. Website Design and Marketing Tips
Your website should be your STRONGEST marketing
tool…NOT your biggest liability!
Here are just a FEW Tips to get more visitor
engagement and more referrals to your business.
Tips to Keep visitors
ON SITE!

3. TIP 1 – 3 CLICK RULE
Can visitors FIND the Information they need
at your site in 3 clicks or less?

4. TIP 2 30 Seconds
The average visitor will give you 30 seconds to GRAB
their attention or they are History!
Visitors are in a HURRY!
Catch their attention FAST
or they may end up at
Your Competitor's SITE!

5. TIP 3 Minimize Scrolling
80.3% viewing by visitors occurs above the
fold.. Make sure important stuff is at the top!

6. TIP 4 Video 0r Text?
90% of visitors would rather
Watch a video than read 5
Paragraphs of TEXT!
Make it EASY to
Engage them!

7. TIP 5 Video Less is MORE
But…Keep Your Intro Video SHORT!
Completion Rate
100% 89.6%
90% 80.4%
80%
70%
66.2%
60%
50%
46.4%
40%
30% 23.7%
20%
16.6%
9.4%
10%
0%
> 10 seconds > 20 > 30 > 1 minute >2 minutes >3 minutes 5 minutes or
seconds seconds more

8. TIP 6 PHONE NUMBERS!
Include your Telephone Number and MAKE IT
EASY TO FIND!

9. TIP 7 No Self-Starting Video or Music
Avoid SELF-STARTING Videos or
Music…Allow visitor to CLICK to
Watch or hear!
You never know who else
May be Listening!

10. TIP 8 Reduce the BOUNCE
The Back Space is your Number 1 enemy! Use
your Analytics to learn how many visitors
land on your Home Page and NEVER go any
further!

11. TIP 9 OPTIMIZE FOR MOBILE
Visitors to your website are coming from
more than their PC or laptop. They arrive on
their smart phones and tablets…Are you
Optimized for them?

12. Website Design and Marketing
Learn how to get more out of your existing website, or
Get the facts about good web design before you start
Join the ASU Small Business and Technology
Development Center
Thursday, August 16th 1:30-4:30 pm in
Batesville and Start SMART!

13. Join us Thursday, August 16th and
Learn:
Strategies, techniques & Best Practices for effective
business websites in today’s Online world,
Key fundamentals for websites to effectively engage
visitors,
Basic terminology and tips to working with a web
designer,
How to include social media into your website marketing
Optimizing your website for Mobile visitors!
Much Much More!

14. Website Design in Batesville
SPEAKER: Steven Trotter with Pleth LLC
WHERE: Batesville Area Chamber of Commerce
409 Vine Street Batesville, AR
WHEN: 1:30-4:30 pm Thursday, Aug. 16th
COST: $35 per person ($25 Batesville Chamber
and Main Street Batesville members)
REGISTER: Through the Batesville Chamber:
(870) 793-2378 or email officemanager@mybatesville.org

15. What Other Small Business Owners Have Said
about Our Website Design and Marketing
Workshop!
Steven Trotter was an “Excellent communicator, very
knowledgeable…worth a trip from Mountain Home!” John R.
Personnel staffing firm.
“Very competent, an actual designer and expert…need a full day! Loved
Steven’s sharing real-life case studies and applications…Good & Bad”
Susie C. non-profit
“He knows a lot about websites! How to optimize and analyze for
results…Best part was learning about Google Search and Google
Analytics as well as how to approach design (Smart)” Cindy G.
Medical Support

16. Thanks to our Co-Sponsors