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Arkansas State University Small Business & Technology Development Center
Arkansas State University Small Business & Technology Development Center
1 of 23
Advanced Social Media Marketing Jonesboro Regional Chamber Lunch n’ Learn Series 21 July 2010
Getting our HEADS Around Internet Marketing
Fundamentals of Effective Marketing Have NOT Changed Effective Marketing Market Segmentation Target Markets Information Channels Target Needs/Wants Crafting Compelling Msg Analyzing Results Time Management Population of Users Target Group(s)
The Elephant Cash Register Web Site Outbound Marketing Inbound Marketing Print Advertising Mail Marketing Trade Shows E-Mail Marketing Radio/Cable/ TV Blogs SEO SMO Permission E-Mail Local Search
http://www.asbtdc-asu.com/ Facebook Twitter LinkedIn Slideshare Flickr Photobucket Friendfeed Digg Google Buzz
Customer Involvement has changed Potential Customers NOW Find You (maybe) Population of Users CHANGE: Customers have made critical decisions BEFORE they actually contact you Customers now begin search for information on line Includes B2B Review Websites Read Blogs Read Comments Poll Friends on line Conduct LOCAL Search Target Group(s) http://www.google.com/
NEW CONSUMER INTERNET USERS http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
KNOW THY KEY WORDS!!!!!
http://www.google.com/alerts
www.google.com/reader
http://search.twitter.com
www.linkedin.com/answers
Other Sites Social Mention http://www.socialmention.com Addict-o-Matichttp://www.addictomatic.com Google Insights for Search http://www.google.com/insights/search/#
Facebook Pages: Analysis
Facebook Pages: Landing TabsGrab Your Audience's Attention! - Static FBML - Photobucket - Basic HTML/CSS -
Facebook Pages: Landing Tabs Resources:     -Basic HTML/CSS ,[object Object]
HTML Code Chart      -Photobucket ,[object Object],      - Static FBML ,[object Object]
First Impression  ,[object Object],  ,[object Object],  ,[object Object],[object Object],[object Object]
Connect with Herb Blog: http://www.asbtdc-asu.com Facebook Page http://www.facebook.com/asu.sbtdc Facebook Profile http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc E-mail hlawrenc@astate.edu

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Chamber

  • 1. Advanced Social Media Marketing Jonesboro Regional Chamber Lunch n’ Learn Series 21 July 2010
  • 2. Getting our HEADS Around Internet Marketing
  • 3. Fundamentals of Effective Marketing Have NOT Changed Effective Marketing Market Segmentation Target Markets Information Channels Target Needs/Wants Crafting Compelling Msg Analyzing Results Time Management Population of Users Target Group(s)
  • 4. The Elephant Cash Register Web Site Outbound Marketing Inbound Marketing Print Advertising Mail Marketing Trade Shows E-Mail Marketing Radio/Cable/ TV Blogs SEO SMO Permission E-Mail Local Search
  • 5. http://www.asbtdc-asu.com/ Facebook Twitter LinkedIn Slideshare Flickr Photobucket Friendfeed Digg Google Buzz
  • 6.
  • 7. Customer Involvement has changed Potential Customers NOW Find You (maybe) Population of Users CHANGE: Customers have made critical decisions BEFORE they actually contact you Customers now begin search for information on line Includes B2B Review Websites Read Blogs Read Comments Poll Friends on line Conduct LOCAL Search Target Group(s) http://www.google.com/
  • 8. NEW CONSUMER INTERNET USERS http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
  • 9.
  • 10.
  • 11. KNOW THY KEY WORDS!!!!!
  • 15.
  • 17. Other Sites Social Mention http://www.socialmention.com Addict-o-Matichttp://www.addictomatic.com Google Insights for Search http://www.google.com/insights/search/#
  • 19. Facebook Pages: Landing TabsGrab Your Audience's Attention! - Static FBML - Photobucket - Basic HTML/CSS -
  • 20.
  • 21.
  • 22.
  • 23. Connect with Herb Blog: http://www.asbtdc-asu.com Facebook Page http://www.facebook.com/asu.sbtdc Facebook Profile http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc E-mail hlawrenc@astate.edu