HTTP Technology - When you see your campaign in an inappropriate site, you want to check if tag implementation is okay. You are interested to know what is happening in the tracking/conversion path. The answer is ….. Tracing the http!!!

1. Understand the
Internet Magic Tracing the HTTP
By Parker Lau (http://twitter.com/hkplau) – 2013 - Dec

2. Usage
• When you
• See your campaign in an inappropriate site and you want to see who
placed it there.
• Want to check if tag implementation is okay
• Are interested to know what is happening in the tracking/conversion
path (example, you want to see the Linktracker set-up).
• The answer is ….. Tracing the http!!!

3. Tracing HTTP
• If you use Firefox, download HttpFox
https://addons.mozilla.org/en-US/firefox/addon/6647 OR Tamper
Data https://addons.mozilla.org/en-US/firefox/addon/966
• If you use IE, you can use HttpWatch
http://www.httpwatch.com OR HttpSniffer
http://download.cnet.com/Free-HTTP-Sniffer/3000-2381_410789181.html
• We will use HttpWatch here as examples.

4. [IE] HttpWatch
After installation, activate it. (Here is the professional version, but you could get
a free basic version also.) http://www.httpwatch.com/download/

5. Press [Record] and then browse

6. Limit the result by filtering

7. Save the result as csv and send!