1. LUX
PERIENCE
Experiential luxury –
life beyond bling
Sales of luxury experiences makes up almost 55 percent of
total luxury spending worldwide and, year on year, has grown
50 percent faster than sales of luxury goods. The trend is
explained, in part, by demographics – as the consumers who
drove the luxury boom in the 1990s start to retire.
LVMH, one of the world’s largest luxury companies, is developing its Cheval Blanc hotel franchise;
there is already one Cheval Blanc hotel in Courchevel, a French ski resort, and another in the
Maldives, and LVMH plans to open locations in Oman and Egypt.

2. LUX
PERIENCE
Fashion Hotels are an overall branding effort in creating
a lifestyle for the customer that will be loyal on many levels.
With their hands in the hotel business, fashion houses are
establishing themselves as a name in luxury travel.
(Versace, Armani, Moschino, Missoni)
VERSACE FASHION HOTEL

3. LUX
PERIENCE
Fashion Hotels are an overall branding effort in creating
a lifestyle for the customer that will be loyal on many levels.
With their hands in the hotel business, fashion houses are
establishing themselves as a name in luxury travel.
(Versace, Armani, Moschino, Missoni)
MISSONI FASHION HOTEL

4. LUX
PERIENCE
Fashion Hotels are an overall branding effort in creating
a lifestyle for the customer that will be loyal on many levels.
With their hands in the hotel business, fashion houses are
establishing themselves as a name in luxury travel.
(Versace, Armani, Moschino, Missoni)
MOSCHINO FASHION HOTEL

5. LUX
PERIENCE
Louis Vuitton in Harrods: A two-story expansion that has
almost tripled its space. This means it can now offer an
expanded range of travel accessories, including the new
business- travel line with the Zephyr four-wheel monogram
case as well as the full men's collection.