Over the next 2 years, real-time bidding (RTB) display ad spending will double in Western Europe. By 2016, RTB is projected to account for 27% of total digital display advertising spending in Western Europe, up from 17.2% in 2013. RTB display ad spending in Western Europe was estimated to reach $2.5 billion by 2016, with the top 3 countries accounting for 40% of total RTB display ad spending in the region in 2013.

1. Over 2 years, RTB display
spending will double.
In 4 years, RTB display ad sales
will account for more than
a quarter (27%) of total digital display.
Display advertising spending based on real-time bidding confirms its dynamic expansion in Europe
RTB Display ad spending growth
in 2013
RTB GROWTH
RTB MARKET SHARE
Western Europe
RTB market share of total Display advertising spending
COUNTRY BREAKDOWN
9.8%
14.5%
19.4%
23.7%
27.3%
17.2%
12.4%
13%
European countries in 2013 2012 2013 2014 2015 2016
These figures were aggregated by Hi-Media from IDC’s report published in October 2012
www.hi-media.com
Western Europetop 3
RTB Display ad spending
12%
18%
Western
Europe
in 201340%
30%
The European RTB ad spending will reach $2.5 billion by 2016