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How to get your school started on LinkedIn

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Here are 4 steps to get your school started on LinkedIn

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How to get your school started on LinkedIn

  1. 1. How To get Started on LinkedIn? How To Get Started on LinkedIn? Slide 1
  2. 2. How To get Started on LinkedIn? Overview 1. 2. 3. 4. Create a company page for your school Optimize your school’s LinkedIn profile Continuously build your LinkedIn community Track your progress with LinkedIn Insights Source: Higher Education Marketing – How To Get Started on LinkedIn Slide 2
  3. 3. How To get Started on LinkedIn? 1. Create a company page for your school  If you do not have a personal LinkedIn account, create one and complete it.  You will need to have a profile at least filled at 50%, have connections and provide an email address at the company in order to add a company page.  Beware:  Make sure you become a Designated Administrator of the page. Not designating an admin allows anyone with email addresses from the company to update the page Source: Higher Education Marketing – How To Get Started on LinkedIn Slide 3
  4. 4. How To get Started on LinkedIn? 2. Optimize your school’s LinkedIn profile For maximum SEO benefits, make sure you include your school’s keywords early in the descriptions of the Company. Use the Products and Services section:  This part is often overlooked as schools feel that programs are neither products nor services. Source: Higher Education Marketing – How To Get Started on LinkedIn Slide 4
  5. 5. How To get Started on LinkedIn? Here is what the London Business School does: Source: Higher Education Marketing – How To Get Started on LinkedIn Slide 5
  6. 6. How To get Started on LinkedIn? 2. Optimize your school’s LinkedIn profile  Embed a YouTube video either on the Overview page or on each of the individual Products & Services pages you create.  Use the Career section: even if you are not looking to recruit, this section will give visitors information about the school’s culture.  Other LinkedIn page optimization tricks tricks. Source: Higher Education Marketing – How To Get Started on LinkedIn Slide 6
  7. 7. How To get Started on LinkedIn? 3. Continuously build your LinkedIn community Include your company page link in all your school’s corporate communications:  newsletters  Emails  etc. Ask for every employee at your school to follow your school page. Create a LinkedIn follow button directly on your website for people to follow the page directly. Source: Higher Education Marketing – How To Get Started on LinkedIn Slide 7
  8. 8. How To get Started on LinkedIn? 3. Continuously build your LinkedIn community As with any social media platform, you need to feed your profile with relevant information on a regular basis:  Connect your school’s blog RSSS feed. Put any content that may be relevant to your followers in the Company status update feature. Follow companies that are good resources about your industry:  partners, employers, community organizations. Source: Higher Education Marketing – How To Get Started on LinkedIn Slide 8
  9. 9. How To get Started on LinkedIn? 4. Track your progress with LinkedIn Insights LinkedIn is continuously updating its Insights section.  The Analytics tab is only visible to administrators of your Company Page.  LinkedIn Analytics is one of many social media analytics tools available to help you track the effects of your LinkedIn efforts:     new followers page views sections visited which posts or content received the most clicks Source: Higher Education Marketing – How To Get Started on LinkedIn Slide 9
  10. 10. How To get Started on LinkedIn? 4. Track your progress with LinkedIn Insights One of the most interesting features is the Follower Insights:  You can find out exactly who follow you and gives you an estimate of people’s background.  It will also tell you how many Likes, Comments and Clicks your profile got.  Make sure you keep in touch with your followers and see what groups they follow, what they are interested in, etc. to get to know them better. Source: Higher Education Marketing – How To Get Started on LinkedIn Slide 10
  11. 11. How To get Started on LinkedIn? Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 11

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