Homepage Peels apply user feedback to reveal the strengths and weaknesses of B2B homepages. Find out what users are saying about your homepage and use their comments to improve your B2B website. User comments come from the 5 Second Test: a qualitative assessment used to evaluate homepages based on user first impressions. Users spend 5 seconds on a homepage then answer questions to assess (1) it’s relevance to their search, (2) the user’s first impression and (3) whether or not people want to keep reading. Gain insights about your homepage from real people’s snap judgements!

1. “Definitely
distracted by the
PB&J sandwich.”
#9
“It looked like a
food site.”
#48
“Weird to see
sandwiches for a
financial planning
site.”
#62
Homepage Gimmicks: Do They Work?

2. Warning!
Homepage Peels feature hard-hitting comments from real
people and are intended for user focussed marketers only.
Bright Orange Thread does not condone the things said,
we merely try to make sense of it all.
Enjoy!

3. A company that sells
financial planning
software features a
PB&J sandwich on
their homepage.

4. A company that sells
financial planning
software features a
PB&J sandwich on
their homepage.
Good idea or a bad
one? Here’s what 84
users had to say…

5. 65% of users got a
bad first
impression from
looking at this
homepage.

6. 65% of users got a
bad first
impression from
looking at this
homepage.
“Definitely
distracted by the
PB&J sandwich.”
#9

7. 65% of users got a
bad first
impression from
looking at this
homepage.
“Definitely
distracted by the
PB&J sandwich.”
#9
“Weird to see
sandwiches for a
financial planning
site.”
#62

8. “Weird to see
sandwiches for a
financial planning
site.”
“Definitely
distracted by the
PB&J sandwich.”
#9
#62
“Makes me
hungry.”
#24
65% of users got a
bad first
impression from
looking at this
homepage.

9. 65% of users got a
bad first
impression from
looking at this
homepage.
“Definitely
distracted by the
PB&J sandwich.”
#9
“Weird to see
sandwiches for a
financial planning
site.”
#62
“Makes me
hungry.”
#24
People were confused by the combination of PB&J and finance.

10. Bright Orange Thread
Content Library
Sign up for access to these resources!
Get these 2 white papers, free
5 MUSTS TO PASS THE 5 SECOND TEST
How to stop people from abandoning your home
page in the 1st 5 seconds!
THE CHUNKIFY CHECKLIST
Learn how to write short, reader-friendly copy that
prospects will understand.
Resources emailed over a few months
USABILITY EMAILS
Tips to improve your site for the way real people
browse information.
5 MUSTS FOR YOUR HOMEPAGE
Learn the most common pitfalls and research-
backed solutions to avoid them.
BOT DIGEST
We promise to make you smarter by sharing
relevant articles from other points of views.

11. 81% of users
found this
homepage to be
irrelevant.

12. 81% of users
found this
homepage to be
irrelevant.
“It looked like a
food site.”
#48

13. 81% of users
found this
homepage to be
irrelevant.
“It looked like a
food site.”
#48
“I’m interested in
financial planning,
not PB&J.”
#77

14. “I’m interested in
financial planning,
not PB&J.”
“It looked like a
food site.”
#48
#77
“The headline is
the lyrics to
“Reunited” by
Peaches and
Herb.”
#38
81% of users
found this
homepage to be
irrelevant.

15. 81% of users
found this
homepage to be
irrelevant.
Peaches and Herb doesn’t relate to finance. Neither do PB&J’s!
“It looked like a
food site.”
#48
“The headline is
the lyrics to
“Reunited” by
Peaches and
Herb.”
#38
“I’m interested in
financial planning,
not PB&J.”
#77

16. A whopping 64%
said they would
keep reading!

17. “I would keep
reading, but only
to figure out why
there was a PB&J
shown.”
#22
A whopping 64%
said they would
keep reading!

18. “I would keep
reading, but only
to figure out why
there was a PB&J
shown.”
#22
A whopping 64%
said they would
keep reading!
“I would have to
keep reading to
figure out what the
company does.”
#53

19. “I would keep
reading, but only
to figure out why
there was a PB&J
shown.”
#22
“I would have to
keep reading to
figure out what the
company does.”
#53
“The image made
me curious.”
#80
A whopping 64%
said they would
keep reading!

20. A whopping 64%
said they would
keep reading!
Users want to keep reading to find out why there’s a PB&J.
“I would keep
reading, but only
to figure out why
there was a PB&J
shown.”
#22
“The image made
me curious.”
#80
“I would have to
keep reading to
figure out what the
company does.”
#53

21. The PB&J is a
gimmick that
makes users want
to keep reading…
At the cost of
making a bad 1st
impression and
being irrelevant.

22. The PB&J is a
gimmick that
makes users want
to keep reading…
At the cost of
making a bad 1st
impression and
being irrelevant.
We recommend
finding an image
that’s more
relevant to finance.

23. Peel Your Homepage!
Sign up your page!
REFRESHINGLY HONEST RESPONSES
60 comments from 20 users
BRIGHT ORANGE THREAD ANALYSIS
We'll assess why people said what they did.
RESEARCH-BACKED RECOMMENDATIONS
Best practice tips to improve your homepage.
A LINK FROM OUR BLOG POST TO YOUR SITE