3. Founded in 1988, ETP today has built a solid foundation with industry-leading innovative Retail Software Solutions and
operations across 20 countries. ETP is headquartered in Singapore with offices around Asia Pacific, India and the Middle
East and a cutting-edge Research and Development Centre in India. ETP’s Retail Software Solutions, considered a gold
standard in the industry, help customers drive operational excellence and achieve profitable growth. Its solutions are
adopted by market leaders like Bose Corporation, IKEA, ITC Wills Lifestyle, Mitra Adiperkasa Group, Orra Jewelry, PT
Trikomsel Multimedia, Rustan’s Group, Titan Company, United Colors of Benetton and Valiram Group, to name a few.
ETP’s unique value proposition is its ability to create innovative software products and deliver retail domain expertise
through its consultants and partners. ETP’s Retail Software Solution - ETP V5 is an enterprise class, scalable and secure
platform for large to mid-sized retailers. ETP V5 includes forward looking innovations in omni channel store solutions,
marketing campaigns and CRM, supply chain management and warehousing, merchandise planning, assortment
planning and OTB with powerful analytics solutions. With a simple and user-friendly interface and a range of mobile,
social media and web apps, it is tuned to the new generation of retail employees.
ETP’s 25 years in the retail space has resulted in ETP building a robust domain knowledge base, demonstrable through
its renowned best practices templates, which are used during the implementation of the ETP V5 solution. Companies
looking for advanced technology to improve their business efficiencies and a long term, stable partner find value in ETP.
Innovative Solutions
with Solid Foundations
4. More than 300 brands in 20 countries,
across 10 time-zones, in 200 cities,
at 25,000+ stores, in 5 languages, run on ETP
5. Every year, 50,000 retail associates use ETP
to serve 150,000,000 consumers,
selling USD 15,000,000,000 of merchandise
6. ETP has built over 1800 person years of retail knowledge, working with retailers from various fashion and lifestyle
segments: apparel, fashion footwear, sports goods, luggage and hand bags, timepieces, luxury goods, mobile phones
and accessories, electronics and multimedia communications, furniture and home furnishings, jewelry and more. ETP
drives its projects embodying the 4 Rights of Retail.
CustomerRelationship
Management
CustomerRelationship
Management
Create the right customer
experience across multiple
channels that compels your
customers to buy again and
more
Get the right product at the
right price to the right
locations in the right
quantities at the right time
Implement the right
businesses practices that
help you scale your
business
Proactively make the right decisions to enhance your profitability
Get it Right in Retail with ETP –
Your Business Partner
7. At ETP, we create innovations that support retail business ecosystems not just for current business needs, but also for
the future. The ETP global best practices knowledge base includes the acquired domain expertise within process areas
like retail store operations, omni channel strategies, CRM, merchandise and OTB planning, replenishment, allocation
and distribution, manufacturing and sourcing. The ETP global best practices templates also form an important part of
ETP’s Implementation Guide (EIG).
A best practice template:
Business Practices Delivered
with Domain Expertise
Define company & SBU
level sales target &
margin% for next
financial year based on
last year data analysis
Sales Budget
YES
YES
YES
NO
Not Approved
ETP Analytics
Not Approved Approved Not Approved Approved
Not Approved Approved
ManagementChiefOperatingOfficer
Evaluate brand/concept level
sales target against overall
company targets & also against
figures defined by business
based on last year actual sales
& expected growth%
Distribution of SBU level
sales target for next
financial year across
brand & concepts
Sales plan approval will
trigger data availabilty
for MOH report
in Analytics
Allocate sales target%
in ratio plan to various
hierachy level across brands
/concepts for next FY
based upon sales mix%
Define next financial year
sales targets based on last
year actual sales, margin%
& targeted growth%
Approval
Revision of sales targets value in
ETP Planner a brand/concept
level based on approved figure
for next planning period
Prepare purchases budget
at category, month & store
level for next
planning period
First level purchase
budget approval
in ETP planning
Second level purchase
budget approval
Generate Assortment plan but no
range planning at this stage
Generate Option plan
for calculating OTB &/or
for style level planning
Option plan approval to
trigger data availability for
OTB at cost report in Analytics
Pre-season
PO approval
PO Approval
Create Pre-season
booking POs in ERP
Upload vendor
purchase order
in SAP
Confirmation to vendor/
Updation of Purchases
budget on principal website
Finalize & confirm styles
for the planning period for
catalogues for from principal
website (if applicable)
Create article with retail price
details in SAP manually or by
uploading master received
from principal
Assign/upload styles to the
respective categories in the
Assortment plan to ensure
right product mix (if applicable)
Define & upload quantity for
color & size mix for seasons's
selected sytles (if applicable)
Approve SKU level OTB plan
for conversion to PO/STO
in SAP
Upload planned allocation
(STO) in SAP
Order confirmation
to vendor
Update in
as per re
Goods Receiving at
warehouse against
vendor PO in SAP
FinanceController/GMFinanceGMBrand
MerchandisePlanning
Merchandiser/BrandManagerWarehouse
Staff
MOH report be
referred for approval
OTB at cost report to be
used to verify pending
purchase budget
MOH & OTB report to be
used to verify available
OTB budget
8. ETP can help enhance customer experience and increase same store sales with ETP Store Omni Channel Solutions
• Deliver a smooth omni channel customer experience
• Delight your customers with ETP’s in-POS CRM and customer linked promotions
• Eliminate queues with ETP MobileStore
• Cross-sell and up-sell with the ability to look up cross-channel inventory
• Listen to customers and receive actionable feedback with ETP vListen
• Improve store productivity with in-store ETP Analytics
ETP can help you improve margins with ETP’s Merchandising Solutions
• Increase revenue with quickly deployed promotions using ETP Accelerator
• Stock right using ETP’s powerful demand planning tools
• Improve cash flow by ordering right using ETP’s Open-to-Buy (OTB) tools
• Improve net margins by having the right product at the right place at the right time using ETP Merchandise Planner
• Improve profitability by planning your range and assortments right using ETP’s assortment planner tools
Technology Solutions
Solid, forward looking innovation
• Lower cost of ownership with low maintenance of in-store system with ETP Updates that automatically updates and
applies fixes and modifications to store systems
• Integrate smoothly with other systems using ETP Integrator
Business Benefits of the
ETP V5 Solution
9. Improve Profit Margins
ETP Store with
POS & Inventory
ETP CRM in
POS & KPIs
ETP Merchandise
Planning
ETP vListen,
Feedback Systems
ETP Assortment/
Range Planning
ETP Web
Analytics
ETP Location
Planning
ETP OTB
Planning
ETP Demand
Planning
ETP Promotions
Planning
ETP
Mobile POS
IMPROVE MARGINS
INCREASE DEMAND
DECREASE COSTS
ETP
Updates
10. TheETPV5RetailSoftwareSolutionhastheuniqueflexibilitytobeimplementedcomprehensivelyormodularly,inpremise
or on the cloud, on virtually all platforms. It is seamlessly integrated through POS, CRM, social media and e-commerce,
merchandise planning, promotions planning, procurement, distribution, warehousing and analytics (BI). With the
scalability to support a global chain of stores, the solution is stable and sustainable, supporting business operations
and processes when the enterprise scales up. Its open platform model allows retailers to select the technology platform
best-suited for their business. It can be integrated to legacy or existing applications which maximizes past investments
and minimizes the need for write-offs.
As the retail industry continues to evolve dynamically, ETP V5 is equipped to support retail enterprises with operations
spanning geographical distances, cultural diversity, demographic disparities and varied government regulations.
ETP has the flexibility to align with various Asian business models:
Shop In Shop
Wholesale sales
Multi Company
Multi Country
Multi Brand
Company Owned
Shop In Shop
Franchiser Models
Franchisee Models
Consignment Models
Web Sales channel
Wholesale sales
Multi Company
Multi Country
Multi Brand
ETP V5
11. ETP
Store
ETP
vListen
ETP
Reporter
ETP
Accelerator
ETP
Supply
Chain
ETP
Updates
ETP
Analytics
ETP
Merchandise
Planner
In-store Systems
In-store & HO Systems
HO Systems
ETP
MobileStore
ETP Integrator
ERP
Systems
Legacy
Systems
ETP DWS
Data Warehouse Server
ETP EAS
Enterprise Application Server
ETP V5 includes:
• ETP Store: An intuitive POS with integrated CRM and inventory management along with store KPIs
• ETP Mobile Store: For better customer connect and service, queue busting and mPOS technology in-store
• ETP Merchandise Planner: Demand planning, merchandise and assortment planning, options and OTB planning
• ETP Accelerator: Promotions and campaign planning with performance management
• ETP vListen: Customer, employee, partners, products and processes feedback and analysis
• ETP Analytics: Data warehousing and analysis, over 20 pre-configured retail KPIs
• ETP Updates: Helps ETP Store solutions to be updated online, saving administrative and operational costs
• ETP Reporter: Centralized ad-hoc report design and generation for all retail business functions
• ETP Integrator: Facilitates the smooth integration of ETP solutions with other systems
ETP V5
12. The ETP Implementation Guideline (EIG) enables customers to capture business requirements, identify improvement
opportunities, implement their solutions, optimize and manage the change. ETP’s services team has the in-depth
product, technology and domain knowledge necessary to help attain these objectives. It offers an established
methodology through EIG and dedicated professionals to address the unique needs of the retail industry.
Project Organization
Structure,
Project Execution
Guideline,
Project Plan,
Communication Plan
Training,
Cut Over & Roll out Plan,
User Acceptance Test
Cut Over,
Go Live,
Support Handover
Solution Configuration,
Solution Development
(EDM),
Solution Validation
Best Practices
Workshop,
Business Process Study
(As Is),
Solution Blueprint (To Be),
Infrastructure Plan
START UP ALIGN
DELIVER
PILOT
DEPLOY
ETPIm
plementation
Guide
Roll Out planning
alongwith
pre-requisites for Go Live,
Application & Cut over
procedures handover from
Implementation
team, Training Plan
Training of
end-user group,
Training material
Installation,
Cut Over run,
Go Live run,
Validation & sign off
START UP
TRAINING
CUTOVER&GO
L
IVE
Integration Testing,
Delivery documentation,
Delivery to test environment,
User acceptance test
Functional
Specification,
UI - Prototype,
Final Estimation for
development
Technical
Specification,
Development,
Unit Test,
Build
TESTING
ELABORATE
CONSTRUCT
ETPDevel
opment Met
hodology
ROLL
OUT
EDMEIG
Quality Assurance
Audits Process Improvements Compliance StandardsCustomer Satisfaction
Project Management
Plan Review Risk Management ResourcingMeasures & Metric
Ensuring Project Success
Today, most organizations are concerned about the returns that their IT investments can give them. Therefore, quick,
efficient and secure implementation of the business solution which leads to visible ROI is critical. EIG is devised to ensure
the right resource allocations with a tight control over timelines and quality.
13. The ETP Customer Support team’s mission is to provide high quality and responsive support to retail customers in their
complex multi-channel business environment. A professional team of analysts and engineers are dedicated to providing
application support and service to customers across all continents, cultures and business formats. ETP maintains global
standards in support services to customers, helping them protect their software investment and ensuring smooth
function of their business operations through an online support portal and knowledge repository.
End Users first log their issues
with Customer Internal Help Desk
Customer Internal
Support Center
ETP Customer Support
(Level2)
ETP Customer Support
(Level3)
Customer SPOC/Core
Team qualifies and
attempts resolution
If unable to resolve,
logs the case with
ETP Support
Resolves incident or
forwards/escalates it to
Level 3 if ready fix is not available.
To Professional Services if the
incident is related to a Modification
or request for modification/CR
On case basis, Level 3 Support
may escalate case to Product
Development for a correction
If unable to resolve,
logs the case with
ETP Support
1
2
3
Responsible and
Responsive Partnership
14. “We selected ETP because of its market presence, product and domain knowledge. The selection was also easy since some of our competitors
in the other parts of the world had already chosen ETP. They helped us overcome our internal challenges and accommodated very well to our
requirements. As an enterprise, we are in the long haul with ETP as our partner in success and growth.”
Arun Samak, Head IT, PT Mitra Adiperkasa TBK
“ETP has delivered on our very demanding requirements and the proof of the same is the complete satisfaction of the internal business
customers. True to its name, ETP has been our strategic partner for retail technology with a good mix of products.”
Reuben Ravago, CIO, Rustan’s Group
“It has continued to be an excellent journey with ETP. They not just took care of our retail pain points but also gave us a lot of value additions.
We are truly impressed! They have helped us deliver excellent customer service and are definitely the preferred partners in our growth story.”
Rohit Vats, Finance Manager, BOSE Corporation India and ME
“ETP has always been very committed to solve any problems and any challenges that we, as an enterprise, face. They have helped us to grow
our retail business tremendously. So ETP is a strategic partner for us and we are looking forward to have an even better relationship and co-
operation with ETP in the future.”
Rusran Huang, CIO, PT Trikomsel Oke Tbk
“ETP has been the partner in progress for us since the last seven years. They have solved our problems and also given us the opportunity to
co-create the solutions that are unique to us. They are extremely sensitive to our requirements and we feel that ETP is part of Titan and Titan
is part of ETP. I think that sums it all up.”
Sanjay Bhattacharjee, Operation Head (Watches), Titan Company
“ETP has been our partner since the last seven years and we have seen their incredible market and domain knowledge with a dedicated and
committed team. Their solutions worked very well within our enterprise and our franchise operations. I think our choice of ETP as our retail
technology partner has been on the mark and we shall be strengthening our partnership and rolling out more modules that they have on board.”
Sanjeev Mohanty, MD, Benetton Group India
“With ETP, we have a partner who not just understands technology but also our overall business. That really adds value for us! As a CIO, they
made my life simple by bringing all the top process functions and best practices. They understood our requirements so well that their solution
needs no customization till date, just some add-ons. They are highly responsible and responsive in delivery and I immensely enjoy working with
them.”
Sujjath Ahmed, CIO, Valiram Group
“For us, it was not just the products of ETP but also the people behind them, the kind of commitment and ability which they possess is rarely
seen in any other company. A lot of times we have seen their team go beyond existing requirements and make modifications and changes that
are very demanding. Their ability to provide promised results in such difficult circumstances has been great. They ensured scalability in all their
modules, securing future business demands.”
Vijay Jain, CEO, Orra
What Our
Customers Say…
15. H.O. Middle East Thailand Malaysia Indonesia The Philippines
We are also present in the following countries :
Australia, Bahrain, China, Hong Kong, Iraq, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Sri Lanka, Uzbekistan, Yemen.
India
Singapore Dubai Bangkok Kuala Lumpur Jakarta ManilaMumbai, Bangalore, Delhi
ETP Global Office Network
