Throughout life an individual may have many different occupations.  In fact, in my lifetime I have held many myself.  With some of my positions I have held I loved them and enjoyed the work I was doing and others I was very dissatisfied with.  One such job I was dissatisfied with happened to be in the field that I am in currently and have been in for almost fourteen years.  However, with the particular place that I held my first position with it was very political and a “who likes you,” type environment and made it very difficult sometimes as an employee to really enjoy.   The positions that would come available to which our policy manual stated were supposed to be offered on a job board in our breakroom and then externally were normally already filled by either someone within that was liked by the hiring Manager or someone externally that was a friend of someone already in that department.  Little to no room was made for anyone else to move into those larger much better paying positions.             Once the Manager that hired me exited the place of employment and another Manager took over that position, quickly a restructuring of the department happened and I found myself being very unhappy.  I chose to seek employment doing the same thing only a little further away.  Thankfully doors opened and where I am employed now is a great environment to work in and thrives on allowing internal employees to move and grow without simply being liked by a Manager.  The move has allowed me to develop more skills, gain education and enjoy my time as an employee.              It is my firm belief that job satisfaction, involvement from all employees in the particular position and that of the upper management go hand in hand.  Even our textbook states that, “if you are not satisfied with a job then it has an effect on one’s involvement.” (Kinicki & Fugate, 2016) Through my previous employer I began finding it hard to be motivated to even want to go into the office.   Once I would arrive I began finding it hard to be motivated to perform and would often find ways to not over perform.  It is vitally important in any job situation that the environment have in place a culture that feels welcoming and warm towards the employees so that the work needing to be completed is effectively done.  It is also vitally important that the customer base have a feeling that those involved care about their work place and care about them.  Unfortunately, employers sometimes do not know how their employees are processing and how they are feeling about the environment that has been put before them.  As the text states, “There are some great ways to give yourself and your business an edge through small gestures that will build rapport, improve motivation and ultimately make them feel valued.” (Kinicki & Fugate, 2016) Every employee has different reasons that bring them to work.  Some are simply there for the paycheck and to go home.  Some really truly love their position and wa ...

1. Throughout life an individual may have many different
occupations. In fact, in my lifetime I have held many myself.
With some of my positions I have held I loved them and enjoyed
the work I was doing and others I was very dissatisfied with.
One such job I was dissatisfied with happened to be in the field
that I am in currently and have been in for almost fourteen
years. However, with the particular place that I held my first
position with it was very political and a “who likes you,” type
environment and made it very difficult sometimes as an
employee to really enjoy. The positions that would come
available to which our policy manual stated were supposed to be
offered on a job board in our breakroom and then externally
were normally already filled by either someone within that was
liked by the hiring Manager or someone externally that was a
friend of someone already in that department. Little to no room
was made for anyone else to move into those larger much better
paying positions.
Once the Manager that hired me exited the place of
employment and another Manager took over that position,
quickly a restructuring of the department happened and I found
myself being very unhappy. I chose to seek employment doing
the same thing only a little further away. Thankfully doors
opened and where I am employed now is a great environment to
work in and thrives on allowing internal employees to move and
grow without simply being liked by a Manager. The move has
allowed me to develop more skills, gain education and enjoy my
time as an employee.
It is my firm belief that job satisfaction, involvement
from all employees in the particular position and that of the
upper management go hand in hand. Even our textbook states
that, “if you are not satisfied with a job then it has an effect on
one’s involvement.” (Kinicki & Fugate, 2016) Through my
previous employer I began finding it hard to be motivated to
even want to go into the office. Once I would arrive I began

2. finding it hard to be motivated to perform and would often find
ways to not over perform.
It is vitally important in any job situation that the environment
have in place a culture that feels welcoming and warm towards
the employees so that the work needing to be completed is
effectively done. It is also vitally important that the customer
base have a feeling that those involved care about their work
place and care about them. Unfortunately, employers
sometimes do not know how their employees are processing and
how they are feeling about the environment that has been put
before them. As the text states, “There are some great ways to
give yourself and your business an edge through small gestures
that will build rapport, improve motivation and ultimately make
them feel valued.” (Kinicki & Fugate, 2016)
Every employee has different reasons that bring them to work.
Some are simply there for the paycheck and to go home. Some
really truly love their position and want to excel. Others are in
it to provide something else for themselves or their family such
as health insurance or some other benefit. With that said, each
employee will need something that will bring them a sense of
feeling appreciated and valued within their work place in order
to maintain their dedication and desire for their job. As one
source states even giving a simple “thank you,” from time to
time would be sufficient for many employees. (Fischer, 2017)
Sometimes even having a small “awards” ceremony and calling
out individuals for the work they have performed is a key to
success. One source says, “you are not ostracizing the rest of
the employees by merely rewarding and showing appreciation
for someone who is going above and beyond and succeeding in
doing so.” (Bailey & Madden, 2016)
Biblically it is absolutely up to both the employer and the
employee to create an environment within the workplace that is
God honoring and creates a place that is safe feeling and caring
towards everyone. One source from Colorado Christian
University states, “By following Christ’s teachings in the
workplace, you will accomplish the responsibilities and goals of

3. your job while, at the same time, serving as a role model to
other Christians who are subordinate to you.” (CCU CAGS,
2011) Romans 8:29 says, “And we know that all things work
together for good to those who God, to those who are called
according to His purpose.” (The Holy Bible, 2016). Trusting in
this promise as an employer and an employee will help to create
a culture that is inviting and warm and bring a lot more
satisfaction than dissatisfaction.
References:
Kinicki, A., & Fugate, M. (2016). Organizational Behavior, A
Practical, Problem-Solving Approach. New York: McGraw-Hill
Education.
Fischer, K. (2017). Presentation: Lesson 2 – Individual
Behavior in the Organizational.
Bailey, C., & Madden, A. (2016). What Makes Work
Meaningful--Or Meaningless. MIT Sloan Management
Review, 57(4), 53.
CCU CAGS, 2011. Christian Leadership in the Workplace.
Retrieved from
http://www.ccu.edu/blogs/cags/2011/10/christian-leadership-in-
the-workplace/
The Holy Bible, 2016. New International Version. Zondervan
Press.
Individual: Innovation Executive Summary
Due 4/25 at beginning of class at 10:45 AM

4. Overview:
This is an individual assignment so each team member will turn
in their own unique assignment. You certainly may use the
team documents that you created as a team for the foundation of
your assignment.
Contents:
Introduction - A few sentences to set the tone for the rest of the
executive summary. Usually, this is a concise statement of the
unique solution you have developed to a big problem. It should
be direct and specific, not abstract and conceptual.
Problem - You need to make it clear that there is an important
problem (current or emerging) that you are going to solve, or
opportunity you are going to exploit. In this context you are
establishing your Value Proposition — there is enormous pain
and opportunity out there, and you are going to increase
revenues, reduce costs, increase speed, expand reach, eliminate
inefficiency, increase effectiveness, whatever.
Solution
(your product!) - What specifically are you offering to
whom? Product, software, hardware, service, a combination?
Use commonly used terms to state concretely what you have, or
what you do, that solves the problem you have identified above.
Target Consumer - Who specifically is your
target consumer? Provide the basic market segmentation
including demographic and psycho graphic information. Ideally
provide a name for your target consumer group.
The Competition - No matter what you might think, you have

5. competition. At a minimum, you compete with the current way
of doing business. Most likely, there is a near competitor, or a
direct competitor that is about to emerge. So, understand what
your real competitive advantage is, and state it clearly. Here is
where you can articulate your unique benefits and advantages.
The Revenue Model - How specifically are you going to
generate revenues, and through what distribution/sales
channels?
End - No conclusion is necessary
Suggested Strategy:
The executive summary is meant to convey the most compelling
or important aspects of your analysis in a 2 page document.
You will have to prioritize which points you want to make in
each section while including the support and explanation
necessary to make those points have maximum impact. I would
suggest that you make a rough outline for your summary
including the key points for each required section and what you
will use to support those points. Look for the most specific
evidence you can so that you can be efficient with your space.
Formatting Requirements:
2 Page Maximum for content - no content over 2 pages will be
included in your grade. You should need a works cited page
since you included evidence for your arguments. 1 inch
margins, 12 font of any style you choose, no visuals required,
line spacing of 1.5

6. Grading:
Each section will be worth 15 points and will be evaluated on
your ability to communicate your arguments clearly with
evidence and clarity. The final 10 points will awarded based on
your paper's content length, formatting to the requirements,
spelling and grammar execution.
Running head: CAPLY CAMERA1
CAPLY CAMERA6
Competitive Analysis
3/14/18

7. Competitive Feature Table
Technological development in camera and sensor technology
has contributed to the introduction of cameras and sensors of
impressive optical formats and resolutions. Furthermore, the
customers in the contemporary society require cameras which
are easily portable and can capture clear videos and pictures.
New demand and technology advancement has contributed to
stiff competition with different companies producing high-end
cameras which support high performance to compete favorably
in the market. GoPro Hero 6 Black, Google Clips, and Narrative
Camera are examples of modern cameras with impressive
features to meet customers’ current demands. Our company will
introduce a new camera known as Caply with enhanced filming
and lifelogging technology which we believe shall outperform
GoPro Hero 6 Black, Google Clips, and Narrative Camera.
Feature
Caply
GoPro Hero 6 Black
Google Clips
Narrative Camera
Recording
5 hours

8. 2.5 hours
3 hours
2 hours
Dedicated Camera Button
Yes
Yes
No
No
Dustproof and Waterproof Resistant
Yes
Yes
No
No
Has External memory (SD card) slot
Yes
Yes
No
Yes
Price
$69
$399
$249
$199
Memory
128GB

9. 128GB
16GB
8GB
Supports WIFI
Yes
Yes
Yes
Yes
The benefit of each feature to customers
Recording
Caply allows 1080 HD nonstop recording for five hours. This
enables customers to record long videos including surveillance,
car journey and other extraordinary moments with a lot of
comforts. It also allows easier and faster recording so that
customers don’t have to lose any important moment when they
try to activate recording.

10. Dedicated Camera Button
A dedicated camera button enables customers to take snapshots
comfortably. Furthermore, camera button in Caply allows users
to undertake private investigations. Investigations usually look
for approaches that can be applied to record a subject without
being detected. The Caply camera is small and can be hidden in
a strategic place and tap the dedicated button once in case of a
photo or twice to start recording. Caply can be used to spy on a
person in public without being noticed. The user only needs to
angle it properly to face the subject.
External Memory (SD card) slot
Caply has a standard memory slot (including micro SD slot) to
enable users to extend its 128GB internal storage with
affordable memory module or to allow the user to retrieve data
including photographs and videos from a memory card
(Kickstater, 2018). Furthermore, once the 128GB internal
memory is full, the user can just insert a memory SD card and
proceed with recording or take videos. The slot also allows
users to easily transfer files by copying them from the internal
memory to micro SD card.
Price
Caply is offered at an affordable price so that low-income
earners can afford one. It had advanced features but offered at
low prices to enable customers to enjoy the new digital era.
Memory

11. Caply has an expandable memory of 128GB (Kickstater, 2018).
The large memory will allow users to take unlimited videos,
photos and voice recordings without worrying about memory
running low. Large memory also improves the performance of
the camera, so it does not have to hang while taking videos and
photos.
Dustproof and Waterproof Resistance
Customers do not have to worry about their cameras being
destroyed by water or dust. They can take videos and photos
underwater. The camera is also designed to prevent dust so
users will not have to worry about adverse effects of dust.
WI-FI
Users will enjoy connecting to the WI-FI using the Caply
camera.
Product Differentiation
Convenience
The Caply camera is small and exceptionally sustainable and
effortless to carry around. It is lighter than GoPro Hero 6 Black,
Google Clips, and Narrative Camera. The camera also has a
long-lasting battery which differentiates it from other cameras
with short-lasting batteries which run out when users need them
most.
Customization
Caply Ultra camera has a unique cylindrical design while other
cameras have rectangular shapes. All camera features are

12. packed in a smaller body that makes it easy for customers to
identify it in the market. The company also offers the product in
different colors to improve customers’ selection. The company
also allows customers to request more accessories which can be
added to the product based on customer’s demand. Otherwise,
customers are allowed to get the product in bundles which the
company discounts in price. When ordering the product, the
company allows customers to expand the camera memory before
delivery so that memory card is delivered with the package. The
camera is customized with Shake-free-Video to capture
beautiful HD photography and allow users enjoy live-streaming
of videos with high clarity (Kickstater, 2018). Furthermore, the
Caply camera is fitted with a wide F2.0 lens to allow users
capture clear photos. Such customization ensures more
convenient photography experience for customers.
Value
The company gives value for money. Every effort of a customer
is appreciated through an effective reward system. Caply has
several important features offered at the extremely low price.
The company also values customers’ efforts to refer their
friends to each referral worth different values.

13. References
Kickstater. (2018). Caply ? Ultra Lasting Action Camera.
Retrieved March 14, 2018, from
https://www.kickstarter.com/projects/1592252142/caply-the-
worlds-most-durable-action-camera?ref=discovery%20
Versus. (2017). Google Clips vs GoPro Hero6 Black |
Camcorder comparison. Retrieved March 14, 2018, from
https://versus.com/en/google-clips-vs-gopro-hero6-black
1
Running Head: TARGET CONSUMERS
2
TARGET CONSUMER
Target Consumer
2/27/18

14. Caply’s Target Consumers
The target population of caply camera is the general population
across the world. Young and adults, as well as male and female,
can use the camera. Children with the age between 10 to 14
years are a target population of the product. On the other hand,
the youths between 15 and 19 years, young adults between 20 to
30 years and adults between 30 to50 years are also the potential
customers for the product. The camera is not specified to a
certain demographic of the population but toward the entire
population. Today’s generation tends to focus more on use of
technology as well as improving social lives. For example, most
of the youths like taking photos and videos to share with their
friends. People who are concerned with a lifestyle that includes
partying, road trip, family vacations, biking sports, and hiking
are the best target within the demographic.
Families can choose to have fun on a vacation which needs
something to capture all the memories they share. This makes
the caply camera the best product for such events. Additionally,
during marriage and graduation ceremonies people can use the
product to capture real and important memories of their lives.
Such events constitute a lot of activities that need a camera that
have enough space as well as function continuously for a long
time.

15. There a number of reasons as to why product fits the target
consumers. Children between the ages of 9 to 14 can use the
camera to capture moments across their growth and
development including the relationship with their parents.
Parents need to capture and store these memories as they are an
important part of their children’s lives. Additionally, activities
around the house such as children playing with their pets around
the house could be recorded so that the parent is able to
evaluate the relationship between their child and the pet. This
will help avoid issues where the pet is harmful to the child and
most parents are not aware of it.
Teenagers like having a lot of fun with their friends both at
school and outside the school. The school includes a lot of
activities such as trips which need to be captured. Therefore,
the Calpy camera makes the perfect suit for this case where a
student is able to carry and use the camera easily as it is not
cumbersome. Young adults on the hand involve a stage
characterized by a lot of social media use. Most of the young
adults want to capture every single activity that happens in their
lives from waking up until the time they have dinner. Activities
happening across the entire day needs to are captured and Apply
camera tends to make it easy for them. The photos and videos
captured can be shared on the social media. Most of the young
adults like receiving comments on the things shared as they feel
valued with their universal friends on the social media.

16. The size of the camera makes it easy for the consumers to carry
it with them across all the adventures. For example, for those
who like hiking, the specific features of the camera allows the
user to clip the camera on his or her back bag and he or she is
able to capture moments across the entire adventure. For those
interested in biking as a sport, the camera can be easily
mounted on the front part of the bike. Therefore, as the person
cycles along the woods, he or she is able to record the works of
nature all along without having to stop or hold the camera.
Additionally, the camera is made with a special feature that
helps a person to record events under water including the
marine life. The special feature makes the camera waterproof.
Finally, on the road trip, the camera can be mounted on the
car’s dashboard and is able to record every aspect including
some of the major events on the road.
The camera is best suitable because of its portability as it can
be carried with any person to any place. Additionally, the
battery life of the camera is very advantageous. The camera can
last up to 5 long hours of continuous recording and capture of
photos. Finally, every user of the camera doesn’t have to worry
about the space of the camera. The camera has a large space that
can capture many photos and videos. Therefore, there is no need
to worry about space and no backups are needs while using the
camera.

17. Reference
https://www.kickstarter.com/projects/1592252142/caply-the-
worlds-most-durable-action-camera
Running head: CAPLY REVENUE STREAMS ANALYSIS1
CAPLY REVENUE STREAMS ANALYSIS 4
Caply Revenue Streams Analysis
3/27/18

18. Revenue streams are the building block that represents the cash
a firm makes from each customer segment. Where the company
generally considers it clients as the heart of the business, its
revenues automatically associated with the business arteries.
The company must assess the worth of the value it provides to
each customer segment. A precise assessment of the business
worth contributes to various revenue streams generated from
one customer segment. Various companies emphasize only on
their customer policy leading to incomplete canvases in which
revenue streams are totally overlooked. It’s critical to
differentiate that revenue streams only represents the cash and
rather not profits which most businesses are currently flowed in.
Revenue streams must be clearly defined and specify the pricing
and projected lifestyle of each source. This will help the
business to evaluate whether the source is profitable for the
business to decide whether or not to opt for the revenue stream.
Caply Company being new in the market, it does not have

19. various revenue streams. The primary revenue stream is through
customer subscriptions through referral programs (Kickstarter,
2018). The company uses Backer Referral Program to entice
customers subscribe by giving back credit and Caply items. This
is currently the main stream the company generates its revenue
from online customer segment. Participation in the referral
programs increases the loyalty of the existing customers thus
making them able to influence their friends to subscribe to the
company’s services (Garnefeld, Eggert, Helm, & Tax, 2013).
A business model describes the way a company creates and
conveys value to clients. It characterizes services or products
that the business provides and how the organization is
compensated for them. The most crucial characteristic of a
business model is the distribution approach that the business
utilizes in providing a service or creating a product for clients.
Caply can adopt one of the three distribution approaches
including hybrid, cloud or on-premise. The best distribution
approach to improve Backer Referral Program for subscription
is hybrid software distribution approach.
The rationale for Choosing Hybrid Software
This distribution approach combines both on-premise software
and SaaS solution. On-premise software involves installation of
Caply software and running it within the in-house infrastructure
of customers. It allows the company to customize Caply Camera
based on customers’ needs. On the other hand, Caply can use

20. Software as a Service (SaaS) which will enable it to host its
applications and avail them to clients through the internet. SaaS
generally distributes created products through a term-based
subscription thus Caply will be able to receive revenue so long
as its customers use the software regularly. Since high-speed
internet connections have become commonplace in the current
business environment, Caply can adopt hybrid software to
improve customer subscriptions (AltexSoft, 2018). Furthermore,
hybrid deployment allows clients to choose between an on-
premise solution and a SaaS service and give them the
opportunity to switch from one approach to another if needed.
Hybrid software distribution encourages the existing customers
the flexibility to move referral information between the on-
premise data center and third-party clouds where interested
subscribers can easily access the information.
Caply Company can also generate revenue from secondary
revenue streams. The first secondary revenue stream is
advertising fees. The company can allow site owners to display
their ads on the Kickstarter page and charge them fees. Such ads
may be served through third-party networks or by the site
owners. The revenues usually value depending on the types of
ads, i.e., cost per thousand (CPM) or cost per click (CPC)
(Bhalla, 2016). The second secondary revenue steam could be
affiliate partnership whereby Caply Company partners with
other third-party website and serve as its affiliate partner.

21. Through this, Caply will redirect some of the website visitors to
the third party website and earn the commission in case its
redirected website visitor purchases from the third party
(Bhalla, 2016). For example, Caply may partner with GoPro
Hero 5 and redirect visitors who need cameras with larger
megapixels. Gopro Hero 5 will pay Caply a certain percentage if
the redirected customer buys a camera. This is the painless and
steady way of earning revenues because Caply will not worry
about shipping and storage costs.
The most effective distribution paths for affiliate partnership is
referral program. Here, Caply uses its website where visitors
search for the camera product based on their desired
specifications. If customers’ specifications would not match
Caply camera’s features, the company would automatically
redirect the customer to its partner who can provide the product
based on customer’s demand. Furthermore, customers can add
the camera items they need to a cart on Kickstarter page then
Caply Company emails its partners specific customer orders to
be effected then follow up to ensure the order is availed to the
customer. On the other hand, cloud-based distribution approach
would be useful for advertising because potential advertisers
will be able to access Caply website through cloud service such
as software as a service (SaaS).

22. References
AltexSoft. (2018, January 17). Software Business Models,
Examples, Revenue Streams, and Characteristics for Products,
Services, and Platforms. Retrieved from
https://www.altexsoft.com/blog/business/software-business-

23. models-examples-revenue-streams-and-characteristics-for-
products-services-and-platforms/
Bhalla, M. (2016, September 1). 6 Possible Revenue Streams
For Entrepreneurs in E-Commerce Business. Retrieved from
https://www.semrush.com/blog/6-possible-revenue-streams-for-
entrepreneurs-in-e-commerce-business/
Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013).
Growing Existing Customers' Revenue Streams Through
Customer Referral Programs. Journal of Marketing, 77(4), 17-
32. doi:10.1509/jm.11.0423
Kickstarter. (2018). Caply ? Ultra Lasting Action Camera.
Retrieved from
https://www.kickstarter.com/projects/1592252142/caply-the-
worlds-most-durable-action-camera?ref=discovery%20
1
Running head: CAPLY CAMERA
6
CAPLY CAMERA

24. Caply Camera
2/14/18
Caply Camera
The caply camera is usually controlled by the voice and the
owner can take it with him or her anywhere. The camera is
designed to accompany any individual to any sort of adventure
across his or her entire life. The Caply has a custom battery
design that lasts it for more than 5 hours of continuous
recording. Additionally, the camera can last up to 24-hour time
lapse and 120 hours on standby mode. The caply camera has a
128 internal storage space that gives an individual the chance to
record all desirable memories including video clips and photos
on his or her trip.
The camera has an assistive touch as well as voice control
features. Therefore an individual’s efforts are lessened when
using the product. When a person wants to use the product he or
she just taps the device once to take a photo and twice to take a
video. The product comes in a variety of colors including red,

25. white, yellow, pink and blue among other colors. The choice of
the customer is considered when using this product. Therefore,
any color the customer wants is available in the market. The
product is made based on advanced latest technology. Instead of
using a smartphone to take videos and photos, customers are
provided with an alternative that is more portable and easy to
use.
In the modern world, people have great value for shared
memories on social media such as Instagram and Facebook.
People love to share on the social media their day to day events
and activities including hikes, parties, and memories with their
friends and families. Social media has a bigger influence on
how such products are purchased. People want products that
will produce a quality camera and are able to take with them
anywhere they go. We consider sharing every little moment
that happens in our lives so as to keep our friends updated as
well as create some memories for ourselves.
The regular cameras cannot be integrated into every
environment. In most cases, individuals want to take a camera
with them at any places. Caply Camera is suitable for any kind
of environment. The owner can take it anywhere and use it
without much difficulty because it is very portable and small in
size. The camera is very small but has a versatile capacity. The
camera is able to take high-quality pictures and video just the
same as other big cameras can do. It happens that the quality of

26. pictures and videos taken by the camera is more quality than
that of smartphone and other cameras.
The camera can be used in a variety of environments. Tropical
sunshine is one of the most suitable surroundings to use the
product. People who love holiday vacations in different places
of the world need something that can record all their memories.
The reason as to why people travel around the world is because
of the need to explore new thing and places. Such memories
should not be left uncaptured. Even though a person may
remember what happened all the way, but physical evidence is
more appropriate as the person is able to share all the memories
as well as revisit them later.
Another perfect activity that requires Caply camera is outdoor
hiking. Nothing feels nice than being able to capture nature as it
is. The camera can be clipped on the handle of the back bag so
as to capture everything as the person is hiking. The works of
nature are amazing which needs a real capture. A person is able
to take all relevant memories with him or her back home which
is one way of appreciating the nature around us. People who
love biking sport can also use this camera to capture memories
and videos as they sport around. Because of its portability, the
camera can be placed on the bike’s front where everything s
recorded while the owner rides across the woods and roads. This
helps create good memories.
The Caply camera can help record important memories that

27. happy within the family both at home and outdoor. Parents like
sharing every stage of their child growth as well as the bonding
time with their children. Caply camera best fits this purpose
where parents are able to record every important memory that
happens to their child’s growth. While driving, the driver can
clip the Caply camera on the dashboard where he or she is able
to drive comfortably while being in a position to save important
moments on the road.
Caply is made with a different indispensable accessory that
helps enhance its expandability so as to best fit every situation.
The camera can be dressed differently every day by the owner
depending on the type of scenario that he or she will be
recording in. The camera is fitted with flex which helps the user
to mount it easily. Caply also has straple which are used as an
external supplementary stabilizer. The feature allows the user
to use different styles when applying the camera to the body or
any pillar project. The straple come in different colors as well
including red, yellow, black, green and blue. The camera has a
cliple that makes it portable and wearable. This feature helps
the owner to clip it on his or her clothes, bag or any companion
on his journey.
Nautilus helps turn the camera into a quality waterproof product
that can take photos and video underwater. Additionally, the
camera can float if dropped in water with the help of this
feature. The caply camera is durable, effortless, versatile

28. capacity with great expressions that fits all the needs of the
users. The battery of the camera is very durable and can give
the user a longer service compared to other camera’s especially
the Smartphone camera. Therefore, when the user goes for a
journey, he or she does not have to worry about recharging the
camera within a short time.
Operating the Caply camera is easier. This is because of the
smart touch feature as well as the voice recognition feature
installed on the camera. This way, the user does less manual
work while operating the camera. The large storage capacity of
the camera makes it more convenient for the user. Therefore, a
person is able to take as many photos as he or she wants without
having to get worried about the space.
There are many reasons as to why people can prefer this product
over other cameras and the most important advantage of all is
its portability. The product is made with great technology and
small size that gives the owner to record important memories
through his journey of life. It’s hard for people to notice you
have a camera on your body with Caply product.
The approximate retail price of Caply is $ 59. Some of the
features of the camera such as the nautilus and flex have their
prices as well. For example the approximate price of the
nautilus is $20 and $ 30 for the flex. When making the Caply, a
certain process is followed. The process is the same as other
cameras. First thing to be made includes the casing of the

29. camera. The next thing includes the film transportation system
is designed. The shutter is added and then followed by the
viewfinder. A small reflective mirror is then added to increase
light. After that the other small features such as the color are
added to complete the process.

30. Reference
https://www.kickstarter.com/projects/1592252142/caply-the-
worlds-most-durable-action-camera?ref=discovery%20