UTAS BMA349 advertising and promotion assessment 2

1. CHENG HOI MAN
159574

2.  Our agency and strengths
 Current Target Market & communication tools
 Basic problems/issues in current campaign
 Revised marketing communication strategies
 Identification of new communication tools

3. Purpose
 Analyse the communication tools of Arnott’s Tim
Tam;
 Outline the problems or issues in the current
campaign;
 Propose the most appropriate strategies for Tim
Tam
Strengths
 Capable in maximising client profit and
success with prompt business strategy

4.  Mainly adults, teenagers and children
 Age range: 10’s-40’s
 Late eating habits
 Busy lifestyle (Easy to open soft packaging)

5.  Television commercial
 Online and print execution
 On pack promotion “50 flights in 50 days”
 Convey the message of love:
Joy of sharing Tim Tam biscuits
=
Appearance of a distant friend or family
member

6. As most viewers are Australian female or older
adults, there is a…
Narrow connection with Australian male &
teenagers, they...
 Negative comments
 Rarely narrate this campaign

7. Target teenagers:
 Corporation with Warner Bros
 Promote in the tuckshop of Movie world
Target Australian male:
 Corporation with YouTube (Social Media)
 Advertisement in YouTube (Cost effective)

8. Social Media
 YouTube
- Facebook
- Twitter
- Instagram, etc..