Part I Using Visuals to Communicate Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visualmedia in your communication can dramatically enhance the effectiveness of your message.  As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective visual strategies.  For this discussion, identify at least one specific message that you might communicate in the workplace – one that could benefit from the use of visuals. (Note: This can be in either a past, current, or potential future workplace.) For instance, maybe the message involves typing up job-aids and sending them out to your colleagues. Or perhaps it involves delivering a presentation to your boss on your department’s achievements for the previous quarter. Or, maybe it’s related to designing an advertisement for your own business.  Whatever you choose to communicate, address the following items in your post: · Describe your message in as much detail as possible, being sure to explain what your desired results for the message are. · Describe the intended audience for your message. · Explain how you think the use of visuals could help you effectively deliver this message to your audience. Using Visuals to Communicate I am still unsure what topic my final project will focus on, but for this discussion I would like to focus on process improvement within an organization. Within my current place of employment, we have seen a rapid increase in personnel and with the growth has come a desire for those more tenured employees to move on throughout the organizations to bigger and better opportunities. However not many of the lower level employees have a clear understanding as to what other opportunities there are within the company and the exact level of skill and education they need to possess to move forward. This leave many feeling dismayed and pessimistic about their future with the company.  While it is understandably important for a business to continue to grow, that growth could potentially be in vain in the employees are not performing a peak levels and if they feel underappreciated and over worked.  My specific message that I would communicate in the workplace would be that of “Process Improvement and career pathing”, with a targeted audience of Managers, Supervisors, Employees, as well as HR and Corporate. This message would provide a better understanding of the companies’ organizational layout detailing the various positions from top to bottom as well as a breakdown of: job description, desired skills and education. Creating a visualization of the company and the numerous career path will allow a.

1. Part I
Using Visuals to Communicate
Regardless of where you work or what your career is, learning
how to communicate effectively and professionally is important
if you want to succeed. Further, learning how to successfully
utilize visualmedia in your communication can dramatically
enhance the effectiveness of your message.
As you will learn, preparing and packaging visual
communication is critical to the success of the message being
delivered! Take a moment to read the instructions for your final
project in Week 5. Throughout the next five weeks, you will
work on preparing a message of your choice, through the use of
effective visual strategies.
For this discussion, identify at least one specific message that
you might communicate in the workplace – one that could
benefit from the use of visuals. (Note: This can be in either a
past, current, or potential future workplace.) For instance,
maybe the message involves typing up job-aids and sending
them out to your colleagues. Or perhaps it involves delivering a
presentation to your boss on your department’s achievements
for the previous quarter. Or, maybe it’s related to designing an
advertisement for your own business.
Whatever you choose to communicate, address the following
items in your post:
· Describe your message in as much detail as possible, being
sure to explain what your desired results for the message are.
· Describe the intended audience for your message.
· Explain how you think the use of visuals could help you
effectively deliver this message to your audience.
Using Visuals to Communicate

2. I am still unsure what topic my final project will focus on, but
for this discussion I would like to focus on process
improvement within an organization. Within my current place of
employment, we have seen a rapid increase in personnel and
with the growth has come a desire for those more tenured
employees to move on throughout the organizations to bigger
and better opportunities. However not many of the lower level
employees have a clear understanding as to what other
opportunities there are within the company and the exact level
of skill and education they need to possess to move forward.
This leave many feeling dismayed and pessimistic about their
future with the company. While it is understandably important
for a business to continue to grow, that growth could potentially
be in vain in the employees are not performing a peak levels
and if they feel underappreciated and over worked. My specific
message that I would communicate in the workplace would be
that of “Process Improvement and career pathing”, with a
targeted audience of Managers, Supervisors, Employees, as well
as HR and Corporate. This message would provide a better
understanding of the companies’ organizational layout detailing
the various positions from top to bottom as well as a breakdown
of: job description, desired skills and education. Creating a
visualization of the company and the numerous career path will
allow a clearer understanding of what one would have to do to
move forward with the company or how they could even stay in
their current position and potentially increase their income.
The presentation would be a quick reference tool used to
determine if ones’ choice in education and training will set
them up to fall in place where they want to be within the
company and hopefully lay the foundation for engaging in a
conversation with their managers about how they can get to

3. where they aspire to be within a certain amount of time.
Part II: Final Project- Step Two
For this assignment, you will clarify your message and expand
upon it, filling in any gaps that either you or your classmates
identified in the discussion forum over the past week. Be sure to
incorporate the feedback you received from your classmates and
the instructor.
Your paper should be at least two pages and include the
following elements:
· A description of your message and discussion of the desired
results
· A description of the intended audience for your message. Be
specific and include the appropriate demographic information
for your target audience.
· A description of the typography you plan to use in your
message (e.g., this might include the font or typeface you plan
to use or the tone you want the type to achieve). Include an
explanation for why the typography you chose is appropriate.
· An explanation of how you plan to utilize visuals to support
your message. To provide support for your explanation, be sure
to discuss one of the alternatives you considered before settling
on your approach.
· Identify the platform/medium you plan to use to communicate
your message (e.g., Word document, PowerPoint presentation,
web application).
· An explanation for the platform or medium you selected.
Submit your two-page paper (not including title and reference
pages). Your paper must be formatted according to APA style as
outlined in the approved APA style guide, and must cite at least
two scholarly sources in addition to the textbook.

4. Kennedy and book’s definition of visual literacy
Brian Kennedy gives the definition of visual literacy as being
the ability to come up with a meaning from an image. He goes
on to say that people see image and create meaning from it, and
they can tell others what the image they have seen is all about.
According to the text book, visual literacy is the competent
creation together with consumption of visual message. The
activities related to visual literacy as per the text book needs
not only physical ability of sight, but also the cognitive ability
of critical thinking, perception, evaluation, synthesis, and
attention incorporated with other experiences and sensory
information.
Answer:Accurate definition
Brian Kennedy’s definition of visual literacy is a bit accurate
compared to that of the text book. His definition is very straight
forward and simple, that is, it only calls for one to construct a
meaning from an image. There are very few things involved
with regards to Kennedy’s definition, that is, the ability or
being able to pay a crucial role when it comes to construction
meaning (Lopez, 2015). The text book’s definition is a bit
complex. Creation and consumption together with ability to
evaluate, define, and feel what an image is about is required
when it comes to visual literacy of the text book. What makes
the text book’s definition not to be accurate is that people do
not require cognitive ability to when and even evaluate an
image. All these are not required so as to be able to interpret
and tell what an image is all about. The way we define and
interpret what we see is simple and does not require what the
text book states.
Visual literacy being a universal language
People have now started using images to communicate. Visual
literacy is a universal language since has no borders. Having no
border means that there is no specific limit when it comes to
interpreting an image. One can interpret meaning of an image
until a certain extent he or she feels is enough. The other thing

5. that makes visual language to be a universal language is that it
openly describes truth together with stories that each and every
person can recognize (Jian & Shuyu, 2013). What one person
interprets from an image will be same as what other people
construct meaning from it. Meaning constructed from an image
will always be similar for a number of people. This is why is
being stated that it openly describes meaning.
How visual literacy impact communication and global
understanding
Visual literacy has made it possible to develop a group of visual
competent individuals with the same ability to see at the same
time and incorporate other sensory experiences. Creation of
these competencies has been very important, especially to
normal human learning (Messaris, 1994). Visual literacy also
makes it easy for a visually literate individual to discriminate
and interpret the visible symbols, objects, or actions, which he
or she came across in his or her environment. With the
appreciative use of visual competencies, one is easily able to
enjoy and comprehend the masterwork related to visual
communication. Visual literacy makes it easy to apply the five
steps of visual communication. Some of the steps of visual
communication are seeing, learning, interpretation,
communication, and comprehension. One who is visually
literate can effective communicates with others through the use
of these five visual communication steps.
References
Jian, W., & Shuyu, Z. (2013). Research on Training Strategy of
Visual Literacy of Digital Media
Professional Students in Higher Vocational Colleges. China
Educational Technology & Equipment, 12, 030.
Lopez, A. (2015). Book Review:(Re) Thinking Orientalism:
Using Graphic Narratives to Teach
Critical Visual Literacy. Journal of Media Literacy
Education, 7(1), 77-79.
Messaris, Paul. (1994). Visual" literacy": Image, mind, and

6. reality. Boulder, CO: Westview Press.
Teachers Feedback:
This is a good start, but I think you aren't totally understanding
what is needed here. While the subject matter is understood,
I'm not sure you understand that you have to actually choose a
message. Make sure you define the message...it isn't the subject
of career pathing, for example. It could be that you could do a
powerpoint indicating that the company promotes it. Do you
see the difference? Also, your definition of the target audience
will need to be more specific. Who are the management
members, for example, in terms of gender, age, etc? Also, you
will need more elements. Typography is one if used carefully,
and graphics is another--but at least one more element will need
to be added, such as photographs, etc.
Additionally, you have many mechanic mistakes (grammar,
sentence structure, etc) that detract from what you're trying to
say. Be sure to proofread your work before you submit it, and
that should assist. Check inside your paper for additional
feedback.
Let me know if you have any questions.
( 0.76 / 1.00) Describes the Message and Discusses the Desired
Results
Basic - Partially describes the message and briefly discusses the
desired results of the message. Provides general examples of the
desired results and relevant details are missing.
( 0.76 / 1.00) Describes the Intended Audience for the Message
and Includes Demographic Information
Basic - Partially describes the intended audience and includes
somewhat relevant demographic information. The description is
underdeveloped.
Comments:
Your description has some good information about the target
audience of your message and supplies important details about
the demographics of your audience. However, you may want to

7. reconsider your target audience as the demographics you
identify are either very narrow or too broad. Your target
audience would likely find your message to be relevant to them.
( 0.76 / 1.00) Describes the Typography and Explains Why This
Choice is Appropriate for the Message
Basic - Partially describes the typography and somewhat
explains why the choice is appropriate for the message. Includes
limited examples for support.
( 0.88 / 1.00) Explains How the Visuals Will Support the
Message and Discusses an Alternative Approach
Proficient - Explains how the visuals will support the message
and includes a discussion of an alternative approach to the same
message. Minor details are missing.
( 0.88 / 1.00) Identifies the Platform or Medium and Explains
the Selection
Proficient - Identifies the platform or medium and explains why
the choice is appropriate for the message. May include examples
for support.
( 0.38 / 0.50) Critical Thinking: Explanation of Issues
Basic - Briefly recognizes the issue to be considered, delivering
minimal information for a basic understanding.
( 0.38 / 0.50) Critical Thinking: Student’s Position
Basic - Specific position is adequate, considering the intricate
ideas of an issue. Limits of position are recognized but are not
synthesized within position.
( 0.76 / 1.00) Written Communication: Control of Syntax and
Mechanics
Basic - Displays basic comprehension of syntax and mechanics,
such as spelling and grammar. Written work contains a few
errors, which may slightly distract the reader.
( 0.44 / 0.50) APA Formatting
Proficient - Exhibits APA formatting throughout the paper.
However, layout contains a few minor errors.
( 0.25 / 0.25) Page Requirement
Distinguished - The length of the paper is equivalent to the
required number of correctly formatted pages.

8. ( 0.25 / 0.25) Resource Requirement
Distinguished - Uses more than the required number of
scholarly sources, providing compelling evidence to support
ideas. All sources on the reference page are used and cited
correctly within the body of the assignment.
Overall Score: 6.50 / 8.00
Overall Grade: 6.5
The current assignment That needs to be adjusted based on the
instructors FeedBack:
Assignment
To complete the following assignment, go to this
week's Assignment link in the left navigation.
Final Project- Step Three
You should now have a strong foundation for the message you
plan to communicate in your Final Project as well as a good
idea of how you want to incorporate visuals. This week, you are
required to locate or create at least five possible visuals that
you might utilize for your Final Project (e.g., photographs,
drawings, video clips, screenshots).
In a one- to two-page paper (not including the title and
reference pages), explain the following:
· Why you selected the visuals.
· How they support your intended message.
· What reaction or results you hope to gain from the use of these
visuals.
As part of your explanation, be sure to include examples to
support each required point. Include your visuals in the paper
(be sure to reference any visuals that you did not create in
proper APA format). Your paper must be formatted according to

9. APA style as outlined in the approved APA style guide.
Carefully review the Grading Rubric for the criteria that will be
used to evaluate your assignment.