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How did you use media technologies in the planning, development and evaluation stages?
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. Introduction We have experience from looking at real media products and this is evident from the textual analysis’ we completed in the first phase of our planning. This was in order to identify and gain inspiration of real codes and conventions from the genre we were interested in for creating a music video. We explored the rock genre and from the four textual analysis’ we completed we could clearly see the codes and conventions of real produced rock videos. We took inspiration from these and noted what we liked and to see if we could incorporate similar attitudes, shots and lighting techniques into ours following the codes and conventions we had discovered. There are also codes and conventions we found but challenged them by creating them differently with a slightly different meaning.
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4. Extreme close ups and close up- use Our production Nickelback - Photograph Hinder – Better than me 3 doors down – here without you
5. Extreme close ups and close up- use(of actors to provoke emotion from the narrative perspective) Hinder – Better than me Our production
6. Inspirational use of photographs 3 doors down – here without you Our production Hinder – Better than me
7. Light up scenes Hinder – Better than me 3 doors down – here without you
8. Kinetic camera work – we created a challenge Amy lee and Seether – Broken Instead of a light up scene they use kinetic camera work once the song is fully built up and the panning shots created are always synchronous with the music’s pace.
9. Use of Reflections 3 doors down – here without you Amy lee and Seether – Broken Our production Our production
10. Mise-en-scene and Location Our production - showing wings Amy lee and Seether – Broken Our production – showing the location is deserted Amy lee and Seether – Broken
12. Hinder – Better than Me:Shows happy moments in colour but the bad shots in slightly less colour, so it has been desaturated when edited. This is the opposite of ours, showing we have challenged the code and convention of rock.
13. Conclusion of Music Videos These slides show how we have used, developed and challenged codes and conventions we found from real media music videos into our own production. We have been inspired from the rock genre and to construct our own production we have used many codes and conventions from research we conducted. These are a few examples to conclude: close ups to give more detail and provoke emotion in the audience and engage and involve them into our production. We have used the idea of reflections and photographs into our own production, while developing the photographs scenes. We have challenged certain conventions of the rock genre too, for example, with the use of colour, we have changed the meaning to desaturated shots and vibrant colour shots in order to put a twist on the normal set of codes of the rock genre.
14. Ancillary Texts These are the three CD front cover’s we did synoptic analysis’s of to gain an idea of the codes and conventions associated with this genre, in addition to the area on the blog entitiled “inspiration for ancillary texts”.
15. Ancillary texts These are our final designs for the CD case, displayed here in the digipac format, and our poster style advertisement.
