Crm

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Crm

  1. 1. CRMArchitecture<br />By<br />P.Manojkumar<br />(1225110133)<br />E.Srikanth Reddy<br />(1225110112)<br />
  2. 2. CRMArchitecture<br />...Is a blue print created to define the solution<br />
  3. 3. Customer Relationship Management (CRM)<br /><ul><li>Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers.
  4. 4. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.</li></li></ul><li>CRMArchitecture<br />Architecture can be broken down into three categories<br /><ul><li>Operational
  5. 5. Collaborative
  6. 6. Analytical</li></li></ul><li>Operational CRM<br />Operational CRM deals with the automation of certain business processes<br /> “When a connection is made to a customer, the information related to this interaction will be automatically stored in a database, and the company can pull up specific information on that customer when it is needed”. <br />
  7. 7. Operational CRM<br />It can further be broken down into three components<br />Enterprise marketing automation<br />Customer service automation<br />Sale force automation<br />
  8. 8. Enterprise marketing automation<br />It will give the company information about the business climate, and it will also provide them with crucial data on their competitors<br />Enterprise marketing automation deals with strategies a company can use to strengthen their marketing tactics<br />
  9. 9. Customer service automation<br />Consumer Relationship System (CRS)<br />Customer service and support will automate specific processes that are connected to service. <br />An example of this could be item returns or customer complaints.<br />
  10. 10. Sale force automation<br /><ul><li>It will be responsible for automating some of the company's sales tasks.
  11. 11. Tasks that SFA would automate are Demographics, Customer needs, and Accounting management.
  12. 12. A number of corporations will use call centers to store data on their customers.</li></li></ul><li>AnalyticalCRM<br />It deals with analyzing data that is collected by the company.<br />It can also be used to provide important information to customers within a short period of time<br />To retain the customers<br />It can also be used to provide important information to customers within a short period of time <br />It is an important tool for fraud prevention and detection <br />
  13. 13.
  14. 14. CollaborativeCRM<br /><ul><li>Interaction between company and its customers.
  15. 15. personal
  16. 16. telephone
  17. 17. Internet
  18. 18. Collaborative CRM will give companies a powerful form of communication that will utilize multiple technologies.
  19. 19. Responsible for providing services over the Internet.
  20. 20. Important part of all interactions. </li></li></ul><li>CRMArchitecture…<br />
  21. 21. Conclusion<br /> “Customer relationship management can also be used to stop problems before they occur. A number of companies strive to solve problems once they occur, but CRM can be used to stop potential problems before they occur. Preventing a problem is much easier than solving it” <br />

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