Who isn't curious about social media's impact on marketing? Here's a presentation we use to start a productive conversation with clients around why and how marketing and advertising have evolved, and how this affects personal and corporate behavior online. If you're interested, we'd love to walk you through this, over the phone or in-person. Look us up: http://helloviking.com. Or http://twitter.com/helloviking.
2. Agenda
1. Marketing: Old vs. New | Then vs. Now
Empowered Consumers
Data
Inter-action
2. You+Your Corporation+Your Customers
“The Brand of You Being You” vs.
“The Brand of You, The Employee” vs.
“The Corporate Brand”
3. Resources
9. “...the number of blog readers has jumped to 57
million American adults, or 39% of the online pop-
ulation,” according to a July 2006 Pew Internet Study.
Technorati currently states it is tracking over 112.8
million blogs (April, 2007) and, “120,000 new blogs
are created every day.”
“YouTube reports serving over 100 million videos
per day,” according to TechCrunch, July 2006.
10. Listening = Customer Service = Marketing
Listening is a positive, useful reaction to
Consumer Empowerment.
“Beyond being able to pay our bills and make our
financial goals, we're not actually that focused on
getting customers to shop and purchase from us
whenever possible. Instead, we’re interested in
forming lifelong, meaningful relationships with
our customers, so the more engaged our customers
are, the more likely that will happen.”
—Tony Hsieh, CEO, Zappos
35. Agenda
1. Marketing: Old vs. New | Then vs. Now
Empowered Consumers
Data
Inter-action
2. You+Your Corporation+Your Customers
“The Brand of You Being You” vs.
“The Brand of You, The Employee” vs.
“The Corporate Brand”
3. Resources
37. “Ordinary people having micro influence in this
macro medium we call the Internet. [But you
need to appreciate] the potential risks and
downside of this activity as it can relate to
your full time profession—especially if you are
not self-employed.”
—David Armano
39. “If you are going to have your company play on
the social web, then you have to be ready to
play a full contact sport which includes
unpredictable scenarios. [The social web is]
powered by people and people are messy.
People also tend to be more loyal to other
people than they are to faceless organizations.”
—David Armano
40. The Brand of You,
Being You
The Brand of You,
Topic/Issue ->
The Employee
The Corporate
Brand
For any opportunity in the social space, you
need to consider which persona is effected,
which is best for engaging (or not) and what
might result by participating.
41. The Brand of You,
Being You
The Brand of You, <- Audience(s)
Topic/Issue ->
The Employee
The Corporate
Brand
Then you need to consider how various
audiences may react to your participation, and
not just immediately but well into the future.
42. The Brand of You,
Being You
The Brand of You, <- Audience(s)
Topic/Issue ->
The Employee
The Corporate
Brand
And if the opportunity has more of a corporate
focus, then perhaps the organization needs to
create dialogue internally around how
employees ought to participate.
43.
44. “By Wednesday afternoon, the video had
been viewed more than a million times on
YouTube. References to it were in five of the
12 results on the first page of Google search
for “Dominos,” and discussions about
Domino’s had spread throughout Twitter.”
45. The Brand of You,
Being You
The Brand of You, <- Audience(s)
Topic/Issue ->
The Employee
The Corporate
Brand
How would your personas have responded?
46. Agenda
1. Marketing: Old vs. New | Then vs. Now
Empowered Consumers
Data
Inter-action
2. You+Your Corporation+Your Customers
“The Brand of You Being You” vs.
“The Brand of You, The Employee” vs.
“The Corporate Brand”
3. Resources
47.
48. *What’s your personality? What are you trying
to communicate? What’s your bandwidth for
listening and participating? What’s your
appetite for the unknown? Considering these
questions will help you decide which tools and
venues are most appropriate.
49. Conversations About The Future Of Advertising
catfoa.blogspot.com
Minnesota Interactive Marketing Association
http://mima.org/mimaevts