SlideShare a Scribd company logo
1 of 36
Download to read offline
the
Gap
the
Gap
the
Gap
the
Gap
introduction
introduction
introduction
introduction
introduction
introduction
introduction
The
CMO
The
CMO
The
CMO
The
CMO
The
CMO
The
CMO
promise
 proof
promise
 promise
 proof
 proof
promise
 proof
promise
 proof
something
meaningful
something
meaningful
something
meaningful
something
meaningful
something
meaningful
something
meaningful
something
meaningful
Positioning
Positioning

More Related Content

Viewers also liked

Chapter 21 Tapping into Global Market
Chapter 21 Tapping into Global MarketChapter 21 Tapping into Global Market
Chapter 21 Tapping into Global Marketleenathan
 
Chapter 6 Consumer Perception
Chapter 6 Consumer PerceptionChapter 6 Consumer Perception
Chapter 6 Consumer PerceptionAvinash Kumar
 
Segmentation Targeting Positioning
Segmentation Targeting PositioningSegmentation Targeting Positioning
Segmentation Targeting PositioningManish Parihar
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor AnalysisEyya Ahmed
 
Advertisement
AdvertisementAdvertisement
AdvertisementKalahub
 
Advertisement ppt
Advertisement pptAdvertisement ppt
Advertisement pptarathymalz
 
Product Marketing Plan Playbook
Product Marketing Plan PlaybookProduct Marketing Plan Playbook
Product Marketing Plan PlaybookDemand Metric
 
Advertising management
Advertising managementAdvertising management
Advertising managementNupur Agrawal
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Managementguest3f3df2
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningSj -
 
MARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEMMARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEMJAY BHANSALI
 

Viewers also liked (18)

Market positioning
Market positioningMarket positioning
Market positioning
 
Chapter 21 Tapping into Global Market
Chapter 21 Tapping into Global MarketChapter 21 Tapping into Global Market
Chapter 21 Tapping into Global Market
 
Product Positioning
Product PositioningProduct Positioning
Product Positioning
 
Chapter 6 Consumer Perception
Chapter 6 Consumer PerceptionChapter 6 Consumer Perception
Chapter 6 Consumer Perception
 
Segmentation Targeting Positioning
Segmentation Targeting PositioningSegmentation Targeting Positioning
Segmentation Targeting Positioning
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
 
Advertising Ppt
Advertising PptAdvertising Ppt
Advertising Ppt
 
Advertisement
AdvertisementAdvertisement
Advertisement
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Marketing Positioning Strategies
Marketing Positioning StrategiesMarketing Positioning Strategies
Marketing Positioning Strategies
 
Advertisement ppt
Advertisement pptAdvertisement ppt
Advertisement ppt
 
Product Marketing Plan Playbook
Product Marketing Plan PlaybookProduct Marketing Plan Playbook
Product Marketing Plan Playbook
 
Advertising management
Advertising managementAdvertising management
Advertising management
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Management
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
MARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEMMARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEM
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 

More from Helge Tennø

Business experimentation
Business experimentationBusiness experimentation
Business experimentationHelge Tennø
 
Agile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction WorkshopAgile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction WorkshopHelge Tennø
 
Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
 
Fit for Uncertainty
Fit for UncertaintyFit for Uncertainty
Fit for UncertaintyHelge Tennø
 
Mental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing ComplexityMental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
 
We Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old DataWe Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old DataHelge Tennø
 
Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)Helge Tennø
 
From customer hostility to customer centricity
From customer hostility to customer centricityFrom customer hostility to customer centricity
From customer hostility to customer centricityHelge Tennø
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome EconomyHelge Tennø
 
Customer As Strategy
Customer As StrategyCustomer As Strategy
Customer As StrategyHelge Tennø
 
We overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long runWe overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
 
The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...Helge Tennø
 
Grow your thinking
Grow your thinkingGrow your thinking
Grow your thinkingHelge Tennø
 
Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?Helge Tennø
 
The Next Generation Content Is The Product
The Next Generation Content Is The ProductThe Next Generation Content Is The Product
The Next Generation Content Is The ProductHelge Tennø
 
Companies are designed to keep customers out
Companies are designed to keep customers outCompanies are designed to keep customers out
Companies are designed to keep customers outHelge Tennø
 
In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
 
Successful innovators don't care about innovating
Successful innovators don't care about innovatingSuccessful innovators don't care about innovating
Successful innovators don't care about innovatingHelge Tennø
 
Five Customer Gaps
Five Customer GapsFive Customer Gaps
Five Customer GapsHelge Tennø
 

More from Helge Tennø (20)

Business experimentation
Business experimentationBusiness experimentation
Business experimentation
 
Agile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction WorkshopAgile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction Workshop
 
Inevitable
InevitableInevitable
Inevitable
 
Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17
 
Fit for Uncertainty
Fit for UncertaintyFit for Uncertainty
Fit for Uncertainty
 
Mental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing ComplexityMental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing Complexity
 
We Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old DataWe Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old Data
 
Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)
 
From customer hostility to customer centricity
From customer hostility to customer centricityFrom customer hostility to customer centricity
From customer hostility to customer centricity
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 
Customer As Strategy
Customer As StrategyCustomer As Strategy
Customer As Strategy
 
We overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long runWe overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long run
 
The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...
 
Grow your thinking
Grow your thinkingGrow your thinking
Grow your thinking
 
Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?
 
The Next Generation Content Is The Product
The Next Generation Content Is The ProductThe Next Generation Content Is The Product
The Next Generation Content Is The Product
 
Companies are designed to keep customers out
Companies are designed to keep customers outCompanies are designed to keep customers out
Companies are designed to keep customers out
 
In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2
 
Successful innovators don't care about innovating
Successful innovators don't care about innovatingSuccessful innovators don't care about innovating
Successful innovators don't care about innovating
 
Five Customer Gaps
Five Customer GapsFive Customer Gaps
Five Customer Gaps
 

Recently uploaded

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 

Recently uploaded (20)

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...