The rise of various digital communication methods in the past decade has greatly changed the field of public relations. What new and emerging technologies do you think will continue to change the PR field?
How do you anticipate the PR field changing in response to those technologies?
Explain your answer carefully, citing specific examples of technology or real-life examples from the news.
Solution
PR is basically a method to built and maintain relationsship with different stake holders of an organization. Stake holders are investors,employees,customers,suppliers, regulating agencies , government and society at large.This happens through constat interaction and communication with the concerned people . In the modern times , communication has become very easy with the availability of smart phones and internet.One can communicate/send mails to thousands of people at the click of a mouse.Unlike in traditional way of sending hard copy mailers which takes lot of time to be delivered, emails can reach the receipiant in fraction of a second. Further one doesn\'t have to physically go to a person to chat or talk. He can do that through video conferencing sitting at his home/office through skype or he can also do text based chate in sites like facebook,gmail,yahoo messenger etc
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The rise of various digital communication methods in the past decade h.docx
1. The rise of various digital communication methods in the past decade has greatly changed the
field of public relations. What new and emerging technologies do you think will continue to
change the PR field?
How do you anticipate the PR field changing in response to those technologies?
Explain your answer carefully, citing specific examples of technology or real-life examples from
the news.
Solution
PR is basically a method to built and maintain relationsship with different stake holders of an
organization. Stake holders are investors,employees,customers,suppliers, regulating agencies ,
government and society at large.This happens through constat interaction and communication
with the concerned people . In the modern times , communication has become very easy with the
availability of smart phones and internet.One can communicate/send mails to thousands of
people at the click of a mouse.Unlike in traditional way of sending hard copy mailers which
takes lot of time to be delivered, emails can reach the receipiant in fraction of a second. Further
one doesn't have to physically go to a person to chat or talk. He can do that through video
conferencing sitting at his home/office through skype or he can also do text based chate in sites
like facebook,gmail,yahoo messenger etc
