1. Brand Action Plan
How to define the brand features and create
an action plan for brand development

2. Step 1: Research
Research produces valuable
information of the brand,
for example:
• how does brand support strategy
• brand position on the market
• brand SWOT
• the best brand practices

3. Step 2: Analyses
We analyze the research results
by comparing them to other
essential information,
for example:
• different experts’ opinions
• marketing surveys, trend analyses,
and scientific articles
• research material from
various data bases.

4. Step 3: Outcome
Action Plan based on the analyses
can be utilized in different
brand development processes,
for example:
• creating new brand strategy
• annual brand inventory
• designing new brand identity
• sharing best practices
• locating new brand driven businesses

5. Please call
or send an email
+ 358 50 355 3842
heikki.nuutinen@hnd
www.hnd.fi