The document discusses strategies for using social media to build a business using the "Mitchany Method". It outlines the importance of defining goals and customers, and providing a variety of content such as product information, inspiration, humor and opinions. It recommends focusing on building relationships and customer service to achieve growth. The process involves inviting people, sharing valuable content regularly, following up periodically, and enrolling customers. Facebook is identified as a key platform to announce the business to family, friends and followers in order to promote posts and the page to reach more people.

1. Social Media
Using the “Mitchany Method”

2. Mitch & Bethany

3. Who is Your Customer?

4. What’s Your Goal?

5. What’s Your Plan?

6. THE PROCESS

7. In Person Cycle
Share
Invite
Teach
Enroll
Follow
Up

8. Social Media Cycle
Invite
Share
Teach
Follow up
(3-4
times)
Enroll

9. PICK A PLATFORM

11. Facebook

13. The Truth About Likes – Algorithm Secret
16%
62,500 likes = 10,000 views

14. 16%
62,500 likes = 10,000 views
The Truth About Likes – Algorithm Secret

15. 16%
62,500 likes = 10,000 views
3%
333,333 likes = 10,000 views
The Truth About Likes – Algorithm Secret

17. Social Media Process
Create Value
Promote
Invite
Create Content

18. Personify the Brand

21. Content – The 80’s
1) Oil Uses
2) Inspiration
3) Humor
4) Opinion

22. Content – The 80’s
1) Oil Uses
2) Inspiration
3) Humor
4) Opinion

23. Content – The 80’s
1) Oil Uses
2) Inspiration
3) Humor
4) Opinion

24. Content – The 80’s
1) Oil Uses
2) Inspiration
3) Humor
4) Opinion

25. Content – The 80’s
1) Oil Uses
2) Inspiration
3) Humor
4) Opinion

26. Content – The 80’s
5) Giving Back
6) Community
7) Customer & Team Success
8) Leadership

27. Content – The 80’s
5) Giving Back
6) Community
7) Customer & Team Success
8) Leadership

28. Content – The 80’s
5) Giving Back
6) Community
7) Customer & Team Success
8) Leadership

29. Content – The 80’s
5) Giving Back
6) Community
7) Customer & Team Success
8) Leadership

30. Content – The 20’s
9) Sweepstakes, Promotions,
Sells, and Events
10) Behind the Scenes

31. Comment with Your Pick to Win!!!
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32. Content – The 20’s
9) Sweepstakes, Promotions,
Sells, and Events
10) Behind the Scenes

33. Content – The 20’s
9) Sweepstakes, Promotions,
Sells, and Events
10) Behind the Scenes

34. Targeted Content

36. Double Negatives

37. Double Negatives

38. Content Calendar

39. Announce
• On your page
• Spouse, family, & friends

40. Announce
• On your page
• Spouse, family, & friends

41. Promote – Page

43. Promote – Post

44. Edit Audience

46. THE BIG SECRET
Relationships + Service = Growth

47. Discover

48. Discover

49. icerocket.com

50. The ‘Other’ Inbox

51. SUCCESS

52. Necie – Philippines
• Contacted February
• Enrolled June 1

53. Michelle - Connecticut
• Contacted last week
• New builder

54. What’s Next?