1. THE DETROIT
TIGERS

2. TARGET AUDIENCE
 Middle-aged
adults
 25-50 Years
old
 General sports
fan
 Disposable
income
(Like this guy)

3. KEY PERFORMANCE INDICATORS
 Amount of
traffic through
blog
 Ticket sales
(new and
returning
customers)
 Social media
followers

4. “TIGERSNATION”
 BIG idea
 Includes YouTube videos, Twitter
hashtags using the phrase :
“I am TigersNation”

5. SOCIAL MEDIA
 Utilize social
media
 Instagram
 Twitter
 Facebook
 Foursquare
 YouTube

6. YOUTUBE VIDEOS
 Tigers fans
will upload
videos
explaining why
they are
TigersNation
 Prizes &
incentives
(I AM TIGERSNATION)

7. TWITTER HASHTAGS
 Twitter
followers will
use the
#TigersNation hashtag
“TigersNation”
 Prizes & other
incentives
involved

8. BLOGS
 Use the Tigers blog to show people what
great things they are doing
 Also show what great fans are doing

9. BUDGET
 Digital Marketing will be 40% of total marketing budget
 6 weeks of 40 hour work weeks
 Digital agency- $60,000
 Another $60,000 for management of the project and paid media
 Total of $120,000 for digital marketing