Emerging innovation saunders
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A view and example of Profit for Purpose - in hearing health
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Emerging innovation saunders
- 1. Must we always talk “Fin speak” - what about the purpose? Elaine Saunders
- 4. Affordability- Purchase, Upgrade, Repeat Accessibility - Through the Value Chain Desirability- Bust negative stigma • Fair pricing (no middle man) • Upgradable technology • Real-time usage data • eHealth online provision of hearing solutions • Ecosystem – transforms purchase relationship • Motivates self-management • Easy to Use • Human centred design • Emotional technologies Overcoming the barriers to hearing aid use
- 5. Affordable, accessible, research driven, innovative, client focused 1. Test hearing online 2. Purchase hearing aids online 3. Hearing aids arrive and you personalise them at home 4. Web based help from your clinician at HQ if needed Central database Speech hearing test (SPT)
- 6. The people – working to help people hear Private and Confidential 6
- 7. Leading with the Purpose Finance Profit Cash flow Reinvestment How Product Business (Innovation) Trust PURPOSE People Passion
- 8. The need for investment • Who • Why • Timeframe • Your task • Telling the story, and having the figures to gain investor confidence
Editor's Notes
- Let me give you an example of how we can save money, improve the client experience, and give greater individualised care. This example is from the hearing aid and telehealth company that I have built, and am growing. The inspiration that I got from my Dad’s deafness brought me to some solutions. I’ve travelled through client care, cochlear implant research and a start up that supplied technologies to hearing aid and headset companies all over the world. There’s a solution that puts the hearing aid user in control of what they like to hear, providing expert help on the consumers terms, giving much greater convenience and reducing the cost of the hearing aids and services by about 70%. We are a hearing aid company in one of the most old fashioned areas of healthcare, and we are leading the way in accessible, client centred healthcare. We do this by making our hearing aids so smart that they do their job really well; we make the customisation so simple that, if you can adjust your TV, you can set these up yourself, and by providing centralised support from our Melbourne HQ, wher I have a team of 25 audiologists, scientists and engineers and clients all over the world. This is how it works: you take a simple listening test on line to find out what speech sounds they hear well, and what sounds they have trouble hearing. This is done at comfortable listening levels, somewhere reasonably quiet. Theses results are used to set up the hearing aids. When the user gets their hearing aids, they use their computer, or tablet or Smart phone, with this gadget here (hold up), to individualise it further.