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Top 10
US Domestic Airline Brands Online
November 1, 2010 - Copyright 2010 - Heardable, Inc. - Heardable.com
Hundreds of airlines
were scanned by the
Heardable brand
ranking platform.
2
To identify
the most effective
brands online.
3
400+ variables
compared head-to-
head in real-time.
4
Brand health scores
assigned on a scale
of 0-1,000.
5
The results are in.
6
[in reverse order]
10
1
7
8
10
9
9
10
8
11
7
12
6
13
5
14
4
15
3
16
2
1
17
Delta beat them all.
18
19
1. Delta Air Lines (delta.com) - 580
2. JetBlue Airways (jetblue.com) - 558
3. SouthWest Airlines (southwest.com) - 520
4. American Airlines (aa.com) - 498
5. AirTran Airways (airtran.com) - 492
6. US Airways (usairways.com) - 487
7. Alaska Airlines (alaskaair.com) - 465
8. Continental Airlines (continental.com) - 410
9. Allegiant Air (allegiantair.com) - 371
10.Virgin America (virginaamerica.com) -341
The List
How did Delta do it?
20
Heardable Score
of 580 out of 1,000
21
22
Delta's
Heardable Score
is comprised of 6
subscores
23
24
Portable
173 out of 200 points
Delta is optimized for the most
popular mobile browsers.
25
Delta could improve how it's
sharing/embedding content.
Shareable
20 out of 150 points
26
Delta tracks & optimizes using
various analytics tools.
Measurable
40 out of 100 points
27
Delta makes it moderately easy for
people to do business with them.
Actionable
65 out of 150 points
28
Delta has a brand presence on
major social networks.
Sociable
151 out of 200 points
29
Delta.com is farily well
optimized for search engines.
Searchable
131 out of 200 points
30
Which airlines
missed the cut?
Find out at
heardable.com
31
Heardable.com
measure your brand effectiveness online
1-888-520-0034 | marketing@heardable.com
15456 Ventura Blvd., Suite 201, Los Angeles, CA 91403 33
34
Photo credits
http://www.airplane-pictures.net/images/uploaded-images/2007-5/20/4586.jpg
http://blogs.app.com/inthemoney/files/2010/03/asb-5thpzk1blok1hn70r12t_original.jpg
http://www.chipandco.com/wp-content/uploads/2009/12/alaska.jpg
http://i.usatoday.net/travel/_photos/gallery/week/tr091023/08_tr091023_allegiant.jpg
http://domains-unlimited.com/store/images/imageprod/rt8181.jpg
http://www.aviationexplorer.com/airliner_pictures/A320_Maintenance_US_Airways.jpg
http://consumertraveler.com/wp-content/uploads/jetblue-takeoff.jpg
http://tripcart.typepad.com/tripcart_the_blog/images/airtran_sign_3_by_troy_b_thompson_at_fli.jpg
http://tinyurl.com/cqb8p7
http://www.hipstertravelguide.com/wp-content/uploads/2010/01/JetBlue21.jpg
http://www.andersssvensson.se/highflying/bilder/American_757_just_about_to_land.jpg

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Top 10 US Domestic Airline Brands Online

Editor's Notes

  1. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  2. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  3. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  4. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  5. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  6. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  7. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  8. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  9. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  10. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  11. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  12. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  13. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  14. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  15. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  16. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  17. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  18. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  19. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  20. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  21. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  22. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  23. Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand