When customers have a positive perception of your brand, they are more likely to buy from you. Today, brands that want to stand out from the crowd may have more work before them than ever. Today’s marketplace can seem so crowded with similar companies that it can look almost impossible to differentiate your business from the rest.

1. How to Increase
Your Brand Awareness and Recognition

2. A little bit about me…
plus.google.com/+HeadchannelCoUk
Beata Green
Strategy Director, HeadChannel
linkedin.com/company/headchannel/
facebook.com/HeadChannel

3. If you want to increase
Your brand recognition
you can choose
Offline Solutions

4. If you want to increase
Your brand recognition
you can choose
Online Tactics

5. Offline Solutions
Advertise
Newspapers
Magazines
Radio
&TV

6. Offline Solutions
Become a Sponsor
Local EventsLocal Teams Charities Local Schools

7. Offline Solutions
Hold an Event
It can be a summer barbeque or a launch of a new product – either
way, it will give you an opportunity to meet potential clients or
sponsors. At the same time your guests will be able to experience
your brand.

8. Offline Solutions
Tell them why
Make the customers
feel closer to you by
telling them your
company’s story.
If they trust you, they
will buy from you.

9. Offline Solutions
Organise an experimental stunt
Get out on the street and engage with your potential
customers. Experimental campaigns leave a long lasting
impression and give you valuable social media coverage.

10. Offline Solutions
Show yourself
You can attract people and raise
the awareness of your brand by
organising a contest or a
giveaway.
Everyone loves free stuff!
 Promotional tote bags
 Novelty items
 Toys for kids

11. Offline Solutions
Customer Service That Counts
Offer your customers:
 A guarantee
 The best service
 No delays in deliveries

12. Offline Solutions
Collaborate with other businesses
If you can find a business that targets the
same kind of customers as you, but does
not compete with you directly
– join the forces!

13. Online Tactics
Create a Blog
A blog is a great way to
show your expertise
and get your
customers’
attention.

14. Online Tactics
Guest Blogging
Be visible in your
niche.
Guest blogging will
make your audience
more aware of your
presence in the
market.

15. Online Tactics
Keep Up With the Trending Topics
Hot topics are an opportunity to link your content to
an interesting subject.
This method is
known as
“Newsjacking” and
it is about using
the trending topic
or news to increase
the attention for
your business.
David Meerman Scott & Brian Halligan “Marketing Lessons”

16. Online Tactics
Photos and Videos
Attach photos and videos to the content you are
posting on your social media.
Catchy images and videos will make
the customers stop and read
what you have
to offer.

17. Online Tactics
Use the same Logo/Photo
Everything you do
online should be
marked with your
logo or photo. And
in order for that to
work, you have to
use only one logo or
photo. Be
consistent about it!

18. Online Tactics
Produce a Podcast
 Establish yourself as
an expert
 Share your knowledge
 Reach a much broader
market
 Offer copies on your
website for download

19. Online Tactics
Use Social Media
Share your content regularly

20. Online Tactics
Adjust the Content to the Audience
 Facebook allows longer posts
 Twitter has powerful hashtags
 Instagram loves original photos
Adapt the content to the social
media you are posting on

21. Online Tactics
Promote the Culture of Engagement
Share content but not only your own.
Do not require others to like and share
your posts if you are not doing the
same.
It should be free from expecting
anything in return - do it just to
promote the culture of engagement.
Others will play along and do the
same for you!

22. Online Tactics
Become an Author
If you are an expert, why not write a book
about it?
You can use your e-book to:
Offer value to your
customers
Inform about the newest
updates
Inform about new products

23. Online Tactics
Search Engine Optimization
SEO helps to improve
the visibility of
your website in
the search results
and produces four
more traffic than
social media.

24. Online Tactics
Send Out a Newsletter
Offers value to your customers
Informs about the newest updates
Informs about new products

25. Online Tactics
Refer a Friend
Offer your clients discounts for referring your business to
a friend. It can be done via
social media or email
In the case of
Dropbox, this helped
them increase their
signups by 60%

26. Online Tactics
Create an App
Create an app on a
matter connected with
your brand. It should be
simple, useful and can
have a free version.
You can offer it to your
employees and / or
customers to increase
the awareness of your
brand.

27. There are many more Offline
Solutions and Online Tactics
for raising a brand awareness.
We can help you with
some of them.
Call us today
+44 (0)20 7099 6399
or visit our website