1. Case Study
GundamShop@11street.my
By Lai Heng Choong
Shop Owner
28-May-2015

2. History / Back ground
Selling in Multi Market Places
Why 11Street.my
Strategy Selling in 11Street.my
Attitudes and practices
Marketing Effort
Agenda

3. 1. Application and Development Manager in MYNIC
2. Have some web programming knowledge
3. Comfortable environment and 5 figures Salary
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History and Back ground?

4. Question : Am I doing the same job until retire
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5. Something can start with conditions ..
• Works alone
• Part time basis
• Minimum capital
• Able to expand / grow fast and big
• Cash term
• 24 x 7 (Machine work for me)
• Make use of my professional
knowledge
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6. My answer is
E-Commerce
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7. What product to sell ?
• Niche and have demand
• Good margin
• Recurring Sales
• Less online competitors
• Reliable source
• Easy to pack and ship
• Legal
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8. My Answer : Gundam modelling kits
Started www.gundam.my in 2010
Part time basis
Become full time in Oct 2013
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9. Home office … and warehouse
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10. Selling on Multi Channels (e Market Places)
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11. Our Office / Warehouse
Open retail shops in different Shopping Centres
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12. Min. Investment (No rental)
No need keep stock for every outlets
Min. Staffs
Centralized control
Every where on the net can find your products
24 x 7 business
Benefits selling on Multi Channels
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13. No entry fee
Huge Marketing budget !!!
Still new, less competitors
User friendly Admin Control Panel
Daily settlement
SMS Notification
Seller Zone Studios
Why 11steet.my ?
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14. Our Strategies selling in 11street.my
Make use of the discount
Coupon given out by
11street.my
Share the inform in our FB page,
and FB community groups
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15. Our Strategies selling in 11street.my
Make use of the “0% interest
Instalment Plan” for high value
products
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16. Our Strategies selling at 11street.my
Use Coupons for
Pre-Order products
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17. Our Strategies selling at 11street.my
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Bundle 2 / 3 products in a combo set
to enjoy the Maximum discount value

18. Results : Items Sold
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Total items sold (include pre-order) : 1850

19. Results : Buyers comment and review
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20. Packaging / Parcels
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21. E-Retailer Attitude and Practises
1. Fast respond to customer enquiry
2. Ready stock and ship out the products ASAP (8
working hours)
3. Proactively to contact customer if anything
happen to his order
4. Try your best to resolve the customer problems
when they request
5. Don’t start the price war
6. Combine Shipping is a MUST
7. Always return balance to the customer
8. Inform buyer tracking number
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22. E-Retailer Attitude and Practises
9. Fulfil customer request if not too much
10. Pack nicely to avoid damage
11. Surprise your customers when they receive
parcel
• Faster delivery than what customer expected
• Free gifts
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23. 23

24. Marketing Efforts
1. SEO
2. SEM
3. SMS
4. Email
5. Social Media
• Facebook Page
• Facebook Close Group
• WeChat Public Account
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25. Facebook Page
Facebook Close Group
WeChat Public Acct
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26. 26
Our New Office
Warehouse

27. Thank You
6016-3822022
hclai@gundam.my
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