Marketing Management Class: Summary of Session 9

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Marketing Management Class: Summary of Session 9

  1. 1. V55 AGSB Hypermarketing Management Class Session 9 – Submission of 10 Learning QuestionsDiscussion: 18 P’s of Marketing & I love Marketing Model Reminder for Midterms Divya Hassaram Ramchandani September 17, 2011 www.diram28.blogspot.com
  2. 2. Session 9 Summary Outline  Top 10 Learning Questions of Marketing Management by Philip Kotler (13th Edition)  Lecture by Vcoach Prof. Bong De Ungria 18 P’s of Marketing I love Marketing Model Reminders: Midterms www.diram28.blogspot.com
  3. 3. Session 9 Summary Outline  Top 10 Learning Questions of Marketing Management by Philip Kotler (13th Edition)  Lecture by Vcoach Prof. Bong De Ungria 18 P’s of Marketing I love Marketing Model Reminders: Midterms www.diram28.blogspot.com
  4. 4. Top 10 Learning Questions for Kotler’s Chapters Question Concept Answer www.diram28.blogspot.com
  5. 5. Top 10 Learning Questions for Kotler’s Chapters Question Concept Answer www.diram28.blogspot.com
  6. 6. Top 10 Learning Questions for Kotler’s Chapters Question Concept Answer www.diram28.blogspot.com
  7. 7. Top 10 Learning Questions for Kotler’s Chapters Question Concept Answer www.diram28.blogspot.com
  8. 8. Session 9 Summary Outline  Top 10 Learning Questions of Marketing Management by Philip Kotler (13th Edition)  Lecture by Vcoach Prof. Bong De Ungria 18 P’s of Marketing I love Marketing Model Reminders: Midterms www.diram28.blogspot.com
  9. 9. Key Learning from the 18 P Paradigm www.diram28.blogspot.com
  10. 10. Key Learning from the 18 P Paradigm The model is applicable to any product in any market www.diram28.blogspot.com
  11. 11. Key Learning from the 18 P Paradigm The model is applicable to any product in any market Primary vs. Penetrated Target Market: Primary Target is the specific set of people you are targeting while Penetrated Target Market are those you did not target but bought the item. www.diram28.blogspot.com
  12. 12. Key Learning from the 18 P Paradigm The model is applicable to any product in any market Primary vs. Penetrated Target Market: Primary Target is the specific set of people you are targeting while Penetrated Target Market are those you did not target but bought the item.Positioning:The pillars under positioning will collapse if one of its pillarsnamely Product, Price, Place and Promotion are not sostrong. www.diram28.blogspot.com
  13. 13. Key Learning from the 18 P Paradigm The packaging of a product can provide a competitive advantage/edge www.diram28.blogspot.com
  14. 14. Key Learning from the 18 P Paradigm The packaging of a product can provide a competitive advantage/edge If a product allows for a greater customer participation, customers will be loyal to this product. (Example: Showtime is a hit because the “Madlang People” get to decide whether the judges should stay or not) www.diram28.blogspot.com
  15. 15. Key Learning from the 18 P Paradigm The packaging of a product can provide a competitive advantage/edge If a product allows for a greater customer participation, customers will be loyal to this product. (Example: Showtime is a hit because the “Madlang People” get to decide whether the judges should stay or not) Every company attains to have persistent profits, and the first step to attain such is by having a purpose and doing your work passionately. www.diram28.blogspot.com
  16. 16. Session 9 Summary Outline  Top 10 Learning Questions of Marketing Management by Philip Kotler (13th Edition)  Lecture by Vcoach Prof. Bong De Ungria 18 P’s of Marketing I love Marketing Model Reminders: Midterms www.diram28.blogspot.com
  17. 17. Key Learnings from the I love Marketing Model www.diram28.blogspot.com
  18. 18. Key Learnings from the I love Marketing Model Employees will always demand for an increase in their wage rate, however, you cannot always give them what they want – or else, the company will go out of business. www.diram28.blogspot.com
  19. 19. Key Learnings from the I love Marketing Model Employees will always demand for an increase in their wage rate, however, you cannot always give them what they want – or else, the company will go out of business. When you buy something, it is not what you need (a necessity) or want (this is what you prefer), instead, it is what you demand because a demand is what you want backed by your capacity to pay. www.diram28.blogspot.com
  20. 20. Key Learnings from the I love Marketing Model When determining profitability of a company, it is not about how many customers a company has today – but actually how many of those customers come back and purchase again (repeat sales). www.diram28.blogspot.com
  21. 21. Key Learnings from the I love Marketing Model When determining profitability of a company, it is not about how many customers a company has today – but actually how many of those customers come back and purchase again (repeat sales). A gap – marketing opportunities exists in filling the gaps between what the competitors can offer and what the consumers needs, want or demand. www.diram28.blogspot.com
  22. 22. Session 9 Summary Outline  Top 10 Learning Questions of Marketing Management by Philip Kotler (13th Edition)  Lecture by Vcoach Prof. Bong De Ungria 18 P’s of Marketing I love Marketing Model Reminders: Midterms www.diram28.blogspot.com
  23. 23. Reminders: Midterms When: September 30, 2011 (Friday)Type of Exam: Multiple ChoiceExam Setup: The questions will be flashed on the screen. No Notes/Books Allowed to be OpenTips:1. Study the Chapters submitted by the students.2. Study the notes presented by Vcoach in class.3. Make sure you know the 18P’s and I love Marketing Model by heart (draw it at the back of a tissue paper). www.diram28.blogspot.com
  24. 24. “ The Midterms is a good way toknow who studied and who did not.”– Vcoach De Ungria, September 2011 www.diram28.blogspot.com
  25. 25. V55 AGSB Hypermarketing Management Class Session 9 – Submission of 10 Learning QuestionsDiscussion: 18 P’s of Marketing & I love Marketing Model Reminder for Midterms Divya Hassaram Ramchandani September 17, 2011 www.diram28.blogspot.com

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