Digital Initiatives – How to coordinate Digital Agencies and Technology Service Providers.

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Are you struggling to coordinate with digital agencies and technology service providers for the execution of your digital initiatives? Then, you need a way to on-board them, frequently communicate and bring them into an environment where they can work with you, other digital agencies and service providers in an efficient way. Let’s see how…

Technology

2 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
Establishing a strong digital presence – need of the hour
Digital marketing has made a big impact on the overall
marketing strategy of an organization
Organizations investing heavily in digital
technology to strengthen digital presence and
explore new ways of doing business
As per Gartner, approximately 25% of the total
marketing budget is spent on digital marketing
Multiple stakeholders involved (internal, external), for
developing, managing web properties
Achieving synergy with digital agencies and
technology service providers is critical

3 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
7 essential pillars that are required
to be implemented to setup this environment
Shared technology platform
Setting up a Collaborative Environment
Sharing of goals and objectives
Roles and responsibility definition
Clear responsibility handshake with each digital agency
Platform training for the digital agencies
Operations workflows
Reports and updates

Digital Initiatives – How to coordinate Digital Agencies and Technology Service Providers.

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Digital Initiatives – How to coordinate Digital Agencies and Technology Service Providers.

1. Copyright © 2014 HCL Technologies Limited | www.hcltech.com Collaborating with digital agencies using a shared technology platform How to coordinate with digital agencies and technology service providers for the execution of digital initiatives ?

2. 2 Copyright © 2014 HCL Technologies Limited | www.hcltech.com Establishing a strong digital presence – need of the hour Digital marketing has made a big impact on the overall marketing strategy of an organization Organizations investing heavily in digital technology to strengthen digital presence and explore new ways of doing business As per Gartner, approximately 25% of the total marketing budget is spent on digital marketing Multiple stakeholders involved (internal, external), for developing, managing web properties Achieving synergy with digital agencies and technology service providers is critical

3. 3 Copyright © 2014 HCL Technologies Limited | www.hcltech.com 7 essential pillars that are required to be implemented to setup this environment Shared technology platform Setting up a Collaborative Environment Sharing of goals and objectives Roles and responsibility definition Clear responsibility handshake with each digital agency Platform training for the digital agencies Operations workflows Reports and updates

4. 4 Copyright © 2014 HCL Technologies Limited | www.hcltech.com CLICK TO DOWNLOAD THE WHITE PAPER Research shows that, if an organization recognizes the need for an effective collaborative environment in the early stages of the digital transformation journey, it becomes easier to establish one. The seven environment pillars stated above are crucial to a collaborative environment. Once established, it is easier for an organization to manage the service provider and the digital agencies. In the same way, it also facilitates collaboration between the service provider and the agencies thereby providing the following benefits: • Operational efficiency • Effective collaboration and conflicts reduction • Brand consistency • Self-service enablement • Elimination of effort duplication Benefits that organizations gain with an effective collaborative environment..

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