This document describes and compares different research methods including interviews, questionnaires, focus groups, surveys, internet research, and library research. It outlines the type of data each method collects (qualitative, quantitative, primary, or secondary) and notes advantages and disadvantages. Interviews collect primary qualitative data but respondents could be untruthful. Questionnaires allow for first-hand opinions but responses may be false. Focus groups provide useful qualitative data but are expensive to conduct. Surveys gather responses quickly but participants may not answer truthfully. Internet research offers a variety of qualitative and quantitative secondary data but the right information is not guaranteed. Library research is a good source of historical information but incorrect sources could be found.

1. RAGWANA AKRAM 12C
RESEARCH
METHOD
DESCRIPTION
TYPE OF DATA
(qualitative/quantitative
/primary/secondary)
ADVANTAGES DISADVANTAGES
INTERVIEW Useful information for
all most any data
-I t is qualitative and it is also
primary data
-they cannot lie
-answers should be truthful
When I conducted my
interview I have found out
that….
-they could be
QUESTIONNAIRE Useful information for
all most any data
-I t is all four -I t is first-hand information
- they have chances to tell
people what they think
-May be false
-you can tell if they are lying
FOCUS GROUP Useful information for
all most any data
-qualitative primary data -useful to find anywhere
- expensive to pay people to do
them
SURVEY Useful information for
all most any data
-All four
-people respond quickly -they can lie
-may not answer truthfully
INTERNET RESEARCH Useful information for
all most any data
-Qualitative and quantitative
Secondary data
-good amount of data as it is
useful, can be uses for
anything
- may not find the right information
LIBRARY RESEARCH Useful information for
all most any data
-Qualitative and secondary
data
-good source of information
as most books are old and
can trace back old history.
- You may get the wrong
information if you look in the wrong
places.
TYPES OF DATA

2. RAGWANA AKRAM 12C