2. The genre for this particular music video is ‘Rock’. Throughout the music video there are many different characters
miming a bit-part lyrics of the star constructors song, however the star constructor features every now and then during
the music video. Moreover, the music video starts of with a close up of a boy miming the lyrics, whilst the camera is
steadily zooming out to a mid-waist shot, the diegetic sound is heavy and funky as the intensity of the song grabs the
audiences attention immediately.
This low angle shot makes the female character look powerful and
dominant as she mimes the lyrics. Throughout the music video,
the star constructor has created a montage so that the Mise en
scene is set in many different cities such as London and New York.
The reflection in the background from the dome is extremely
effective as you can see the whole Mise en scene and the location
the music video is set in.
3. The music video consists a wide ranges of ages and occupations as the characters are miming their role in the music
video. The camera shots are all similar as they consist close-ups, panning shots, low angle and high angle and mid-waist
shots. These shots are effective as we can observe the miming and the setting behind the characters. Most of the
locations set behind the characters are huge landmarks such as the St. Paul’s Cathedral in London.
Here is the star constructor ‘Nickelback’ sitting in his gothic chair. As we
can see, he is dress as a Rockstar with skulls behind him. The outfit he
is wearing is a genre signifier, due to his style of clothing and his facial
hair we get the impression that he is into motorcycles and skulls.
Nickelback’s hand gestures and facial expression suggest that he is
intimidating.
4. • The star constructor has used celebrities in his music video to ensure that his fan base and media
attention will grow instantly, also it will entice the audience even more due to the celebrities fan
base which will eventually support this music video.
• The music video has many close ups of the characters featuring in them. With these shot types, it
allows the audience to engage with the characters and builds a relationship with the character
and fan.
• The scenes in the music video have been edited to match the rhythm and beat of the music.
• Nickelback has used voyeurism in music video to engages with audience.
• Throughout the music video, the song escalates significantly as the drums are being repeatedly
played. This is a main convention of the rock genre.
