Broadcast and Non Broadcast Products - VEL

1. Broadcast Products
Terrestrial Radio: Terrestrialradio is the radio; it’s transmitted through waves
all over the country.
Digital Audio Broadcasting: is a digital radio technology for broadcasting
stations.
Live: is when the radio station is broadcasting with no delays
As-Live: It’s played as if the shows live but the host of the show has a short
break to sensor outinappropriateparts.
Recorded: The shows been recorded earlier in the day and is played at a
different time.
Music and Speech Programme: The station uses both speech and music.
Commercials: Advertisement for radio stations/shows, TV Programmesor
products
Drama: Is dramatized, acoustic performance
Commentary: a descriptive spoken account(especially on a broadcast) of an
event or performanceas it happens.
Non-broadcast Products
Podcast: A digital audio file made available on the internet for downloading
InternetRadio: An audio servicetransmitted via the internet.
In-storeAudio: is a retail media provider of narrowcastin-storebackground
music, in-storevideo content and advertising for delivery within supermarkets.