imiagee

1. IMAGE REPUTATION
Is built
You have to create and
promote an image. It is very
much something you build to
show others.
Is earned
A reputation is something you
gain over time through your
actions. It is very much what
people see in you.
Is a cost
You pay to create it and you
pay to project it. And the more
image-conscious your market,
the more it may cost.
Is an asset
Because it has to be earned,
reputation is an asset. Build a
strong reputation and it will
help see you through tough
times.
Is fast
Because image is a relatively
independent sibling, you are
able to change to satisfy
market trends with great
speed.
Is careful
Reputation has a more
complex structure, being a
combination of people,
actions and who it builds
relationships with.
Is opportunistic
Image will change, often quite
quickly, to take advantage of
market trends. Image is
competitive by nature.
Is industrious
Reputation appears more
self-assured. Reputation
devotes its efforts to bringing
stability to the parent
company.
TYPICAL IMAGE TOOLS REPUTATION TOOLS
 Advertising
 Promotions
 Direct mail
 Competitions
 Corporate
socialresponsibility
programmes
 Strategic
sponsorships
 Media outreach
(consistent press
releases)
 Internal corporate
counsel
In psychology, an attitude is an expression of favor or disfavor toward a
person, place, thing, or event (the attitude object). Prominent
psychologist Gordon Allport once described attitudes "the most distinctive and
indispensable concept in contemporary social psychology.".[1] Attitude can be
formed from a person's past and present.[2] Key topics in the study of attitudes

2. include attitude measurement, attitude change, and attitude-behavior
relationships.
Definitions[edit]
SocialPsychology[edit]
The definition of attitude allows for one's evaluation of an attitude object to
vary from extremely negative to extremely positive, but also admits that
people can also be conflicted or ambivalent toward an object meaning that
they might at different times express both positive and negative attitude
toward the same object. This has led to some discussion of whether individual
can hold multiple attitudes toward the same object.[3]
An attitude can be as a positive or negative evaluation of people, objects,
events, activities, and ideas. It could be concrete, abstract or just about
anything in your environment, but there is a debate about precise definitions.
Eagly and Chaiken, for example, define an attitude as "a psychological
tendency that is expressed by evaluating a particular entity with some degree
of favor or disfavor."[4] Though it is sometimes common to define an attitude
as affect toward an object, affect (i.e., discrete emotions or overall arousal) is
generally understood to be distinct from attitude as a measure of
favorability.[5] Attitude may influence the attention to attitude objects, the use of
categories for encoding information and the interpretation, judgement and
recall of attitude-relevant information.[6] These influences tend to be more
powerful for strong attitudes which are easily accessible and based an
elaborate knowledge structure.[7] Attitudes may guide attention and encoding
automatically, even if the individual is pursing unrelated goals.
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at·ti·tude ( t -t d , -ty d )
n.
1. A position of the body or manner of carrying oneself: stood in a graceful attitude.See Synonyms
at posture.
2.
a. A state of mind or a feeling; disposition: had a positive attitude about work.
b. An arrogant or hostile state of mind or disposition.
3. The orientation of an aircraft's axes relative to a reference line or plane, such as the horizon.
4. The orientation of a spacecraft relative to its direction of motion.
5. A position similar to an arabesque in which a ballet dancer stands on one leg with the other raise

3. d either in front or in back and bentat the knee.
[French, from Italian attitudine,from Late Latin aptit d , aptit din-
, faculty; see aptitude.]
at ti·tu di·nal (-t d n- l, -ty d -) adj.
at ti·tu di·nal·ly adv.
The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000
by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All
rights reserved.
attitude (ˈætɪˌtjuːd)
n
1. the way a person views something or tends to behave towards it, often in an evaluative
way
2. a theatrical pose created for effect (esp in the phrase strike an attitude)
3. a position of the body indicating mood or emotion
4. a hostile manner: don't give me attitude, my girl.
5. (Aeronautics) the orientation of an aircraft's axes in relation to some plane, esp the horiz
ontal. See also axis11
6. (Astronautics) the orientation of a spacecraft in relation to its direction of motion
7. (Ballet) ballet a classical position in which the body is upright and one leg raised and be
nt behind
[C17: from French, from Italian attitudine disposition, from Late Latin aptitūdō fitness, from
Latin aptusapt]
ˌattiˈtudinal adj

4. Collins English Dictionary – Complete and Unabridged © HarperCollins Publishers 1991, 1994,
1998, 2000, 2003
at•ti•tude (ˈæt ɪˌtud, -ˌtyud)
n.
1. manner, disposition, feeling, position: a cheerful attitude.
2. position or posture of the body appropriate to or expressive of an action, emotion, etc.: a
threatening attitude.
3. the inclination of the three principal axes of an aircraft relative to the wind, to the ground,
etc.
4. Slang. a testy, uncooperative disposition.
[1660–70; < French < Italian attitudine < Late Latin aptitūdō aptitude]