2. From Business Perspective.
Business to Business Relationship
Mall
Among the highly demanded brand for
the mall.
Crowd Puller
To act as a crowd puller to match with
their tenant mix
Quality Product Good input for the good output
Quality Supplier Good supplier with a good terms
3. What are forms of judgment that
customers will make for your
brand??
4. What are forms of judgement that
customers will make for your brand?
5. What are forms of judgement that
customers will make for your brand?
Quality
Superiority
Consideratio
n
Credibility
7. How do you select your restaurant space?
Size Between 1,700 sqft to 2,300 sqft
Angle Ground Floor at the main entrance of the mall
Exposure Visibility by the customers
Niche Market Actual niche market
Potential Crowd Target market
Landlord
Type of landlord, quality of landlord, good relation
with landlord.
Rental rate $ sqft, percentage of rent, term and capping
Hidden cost Security deposit, fit out deposit, licensing cost and etc.
8. International
Expansion...why?
• It is our dream to materialise.
• To share the uniqueness of our
food (products)...taste
• To create a new food culture...