3. Business Agenda
Need/Fulfillment
Pricing
Promotion Plan
Sales Potential
Competitive Analysis (Identify and Analyze Your Competition)
Design and Development Plan (What You'll Cover in This Section)
Goals For Product Development
Scheduling and Costs
Assessing Risks
Organizational Structure
Calculate Overhead Expenses
Future Planning
Long term
Short term
Cash Flow Statement
SWOT Analysis
11. “Our vision is to become one of the leading
outdoor furniture manufacturers in the
international market place offering innovative
and superior quality products, our goal to
become the preferred partner to the world’s
most successful outdoor furniture distributors”
13. “Our mission is to provide products that combine
high quality and innovation with functionality. We
believe that the best in style and functionality can
co-exist and Woven Furniture Designs Inc is here
to prove it! We will achieve our aims by
consistently fulfilling our commitment to”
15. Our Goals
“ Our main goal is to provide good and best
quality furniture to the customers. As
“Pacific” is a new company, so our goal is
also to raise the brand value of “Pacific”
and creating a good number of loyal
customers ”
16. Company summary
“Creative Living is a new company that
will provide expertise and quality in
the cabinet supplier market while
meeting the demanding organizational,
scheduling, and quality needs of
architects, owners, and construction
professionals”
19. The company objectives
To be a top cabinet supplier to luxury
homes in the regional market.
Aim to have 70% of sales in high-end
residential customer segment.
20% of sales in mid-range residential
customer segment.
10% of sales in commercial
development segment.
20. Sales Strategy
Our sales strategy is to make ourselves
known through mailings, print
advertising, and personal contact to
architects and contractors who are
primarily involved with the
design/construction of commercial
development and luxury homes.
Having a showroom will be a sales tool
in itself. A showroom will give us
exposure to the general public, new
arrivals to the area, and construction
professionals.
21. Marketing Objective
“Maximize profit margin Objective of the
Pacific Furniture is to provide high quality
product and satisfy our customer by our
product. We will take premium price to our
customer other than our competitors. ”
22. Production
WOOD SELECTION
Splitting and Cutting Process
Planning and drilling process
Sanding Process
Assembling Process
HAND PAINTING
Packing process
23. Competitive Edge
Our furniture will be of unique style
We will make furniture on customers demand
We will provide a house designer to our
customers who will provide plan and idea to
furnish their new houses.
24. How we can introduce our self in market
We can introduce our self through Advertisement
DIRECT MAIL
NEWSPAPERS
AIR MEDIA ( Radio)
INTERNET
LEADERSHIP
Customer Appreciation Events
Open House Showings
Digital Marketing
Competitor Research
Setup E-Commerce Solution
Create Responsive Web Design
Social Media Marketing
25. Products and Price
Chair 2000
Lift chair 5000
Stool 2500
Bar Stool 4000
Couch, also known as a sofa or settee 30,000
Divan 25,000
Four-poster bed 80,000
Infant bed (crib, cradle) 50,000
Mattress 18,000
Sofa bed 45,000
Billiard table 10,0000
Chess table 80,000
Coffee table 40,000
Dining table 60,999
Bookcase 1,50000
Cabinetry 80,000
Kitchen cabinet 70,000
Pantry 65,000
Safe 75,000
26. According To area Price
If we start our business in local area or city
first we will check community purchasing
power
We will check how many peoples afford this.
We will check their living style
27. Mall and Price
If we start our business in mall
than its price will be increases
10 to 15 %.