Ultimate guide for PPC

1. Operational Work For PPC Account
Take Access of Google Suite
- Google Adaccount
- Google Analytics/GA4
- Google Tag Manger
Add Clientsaccount in Company’sManager Account
- Take over ExistingAccountif notcreatedyet,create New One
- Integrate G Adswith Google Analytics&GTM
Google Tag Manager Implementation
- Create Ecommerce tags (addto cart, begincheckout,remove fromcart,purchase)
- Create LeadGenerationTags( Phone call Tracking,GFN Tracking, FormSubmit/Thank-youpage
Tracking)
- Testthose Tags (Are theyfiringonParticularPage)
Define Goals in Google Analytics
- Sales/Transation
- Leads/ThankyouPage
- Traffic
Setupof ConversionTracking
- Create ConversionActionsinGoogle Adwords (Purchase/FormSubmit/Phone Call)
- Importgoalsfrom Google Analytics intoGoogle Ads ((Purchase/FormSubmit/Phone
Call)
- TestThose conversionsbyconvertingyourself
Launching of a Campaign
For Search Ad Campaign
 Do KeywordsResearch
 MonitorCompetitorAds
 SetCampaignObjective
 Determine Budget
 AdjustBid Strategies
 NetworkSetting
 Define Targeting
 Create 2 AdgroupsAtleast

2.  Choose Useful KeywordsMatchtypes
 Create 4 AdsAdsAtleastwithResponsiveandExpandedTextAds
 Create RelevantExtensions
 Define Device Bidding
 PublishThe Campagin
For Shopping Ad Campaign
 Create Merchant CenterAccount
 Setupof Product Feed
 MonitorCompetitorAds
 LinkMerchant account withGoogle Ads
 SetCampaignObjective
 Determine Budget
 AdjustBidStrategies
 NetworkSetting
 Define Targeting
 Create ProductGroups (ForEach Category)
 Create Brand/Productwise Subdivisions
 Use Manual BiddingIf Needed
 Publishthe Campaign
 Accrued data for 14-25 Days & Get At least30 Conversions
 ShiftintoSmartShoppingAd underMaximize ConversionValue
 Collectgoodconversionsasperbudget
 SetTROAS lowerthanyouractual ROAS
 Increase the Budget10 to 15% if dailybudgetspends100%