2. MANAGING Tough Times
INTRODUCTIONINTRODUCTION
• Who did develop SWOT Analysis?
– Developed at Stanford University
– Funded by Fortune 500 companies
– Took 9 years to develop, Involved 5000 interviews
• Who are users of SWOT Analysis?
– Individual, Group and Organisation etc..
• When does use SWOT Analysis?
– Situation, Problem, Decision etc..
• Why does use SWOT Analysis?
– Effective planning, Right Decisions, Future Success etc..
SNIST
SCHOOL OF MANAGEMENT STUDIES
4. MANAGING Tough Times
Definition of SWOT AnalysisDefinition of SWOT Analysis
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SCHOOL OF MANAGEMENT STUDIES
“SWOT Analysis is a strategic planning tool that
separates influences on a business’s future success
into internal and external factors”
“SWOT analysis (alternatively SWOT Matrix) is a
structured planning method used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats
involved in a project or in a business”
10. MANAGING Tough Times
CONCLUSIONCONCLUSION
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SCHOOL OF MANAGEMENT STUDIES
It is an important techniques which provide quality
information to the managers to take effective decision for
future development of organization.
It makes to understand organizational Internal and
External Environment at a competitive position
It is also provide basic and important areas of
organization that What to develop and What to Overcome
11. MANAGING Tough Times
Assessment TestAssessment Test
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SCHOOL OF MANAGEMENT STUDIES
1. SWOT Analysis is a ______________ techniques
2. Internal and controllable elements of SWOT Analysis
are _________________and_______________
3. Uncontrollable and harmful elements of SWOT
Analysis is _________________________
4. ___________university had developed SWOT Analysis
5. Low customer retention is a threat of firm.(True/False)