Phones are the new PCs. & the Red Fez Playbook, November 2010

Harald Felgner, PhD
Harald Felgner, PhDEncouraging to cross boundaries: IT vs #Marketing, local vs global, from #Agile to #Innovation in #Xperience #Strategy
Playbook  2010.11
&  the  Red  Fez	
      master  slides  and	
       blank  thoughts	
              felgner.ch	
Image  credit:  flickr.com/vilavelosa/3814213301  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Phones  are  the  new  PCs.  	
     13  months  later  (cp.  Playbook,  October  2009)  >
2009
2010
Phones are the new PCs. & the Red Fez Playbook, November 2010
iOS  4.2	
 It‘s  hard  to  believe  we  
                   could  fit  
    so  many  great  ideas  
into  something  so  thin.	
               Image  credit:  apple.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
iOS  4.2	
iOS  4   iPhone



         Image  credit:  apple.co.jp  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Symbian  S60	
   Take  amazing  photos  
  and  videos,  connect  to  
    your  favourite  social  
         networks  and  be  
    entertained  with  the  
latest  Web  TV  programs  
     and  Ovi  Store  apps.	
              Image  credit:  nokia.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Symbian  UIQ	
       Input  text  via  the  
     keypad,  keyboard,  
   onscreen  keyboard  or  
handwriting  recognition;  
      go  handsfree  with  
        speakerphone  or  
       wireless  headset.	
            Image  credit:  sonyericsson.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Symbian  Qt	
   Cross-­‐‑platform  
application  and  UI  
       framework.	
       Image  credit:  qt.nokia.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Linux  Maemo	
  brings  the  power  of  
computers  to  mobile  
                devices.	
       Image  credit:  maemo.nokia.com  >
20092010
Linux  MeeGo	
provides  a  solid  baseline  
  for  device  vendors  and  
        developers  to  start  
    creating  software  for  
various  device  categories  
       on  Intel  Atom*  and  
   ARMv7  architectures.	
                 Image  credit:  intel.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Windows  Mobile  6.5	
delivers  an  experience  
your  senses  have  been  
            waiting  for.  	
              Image  credit:  htc.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
HP  webOS  2.0	
New  ways  to  be  amazing.  
                Just  type…  	
                Image  credit:  palm.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Blackberry  RIM	
Use  your  fingers  to  pinch  
a  screen  for  a  zoomed  out  
     effect  and  expand  two  
        fingers  to  zoom  in.	
             Image  credit:  sa.blackberry.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Samsung  bada	
Activate  communities  at  
 your  hands  with  email,  
 Instant  Messaging  and  
             SNS  during  
 synchronizing  contacts  
           and  calendars.	
            Image  credit:  samsung.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Windows  Phone  7	
The  most  exciting  thing  to  
    happen  to  phones  in  a  
                  long  time.  	
                  Image  credit:  htc.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Android  2.3  	
   Android  Market  is  an  
open  service  that  lets  you  
                 distribute  
  your  apps  to  handsets.	
              Image  credit:  vodafone.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
Android  2.3  	
   Android  Market  is  an  
open  service  that  lets  you  
                 distribute  
  your  apps  to  handsets.	
              Image  credit:  vodafone.com  >
Phones are the new PCs. & the Red Fez Playbook, November 2010
“Myth  1:  You  need  to  hire  
             mobile  experts.	
       Reality:  Hire  great  
athletes;  mobile  ‘experts’  
      will  be  useless  in  6  
                  months.”	
             —  Elad  Gil,  Director  of  Geo  at  Twiler,  
         5  Myths  of  Building  a  Great  Mobile  Team
Need  more  inspirations?	
     Image  credit:  flickr.com/virginia/2898506631  >
mobile.felgner.ch
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Phones are the new PCs. & the Red Fez Playbook, November 2010

  • 2. &  the  Red  Fez master  slides  and blank  thoughts felgner.ch Image  credit:  flickr.com/vilavelosa/3814213301  >
  • 4. Phones  are  the  new  PCs.   13  months  later  (cp.  Playbook,  October  2009)  >
  • 8. iOS  4.2 It‘s  hard  to  believe  we   could  fit   so  many  great  ideas   into  something  so  thin. Image  credit:  apple.com  >
  • 10. iOS  4.2 iOS  4 iPhone Image  credit:  apple.co.jp  >
  • 12. Symbian  S60 Take  amazing  photos   and  videos,  connect  to   your  favourite  social   networks  and  be   entertained  with  the   latest  Web  TV  programs   and  Ovi  Store  apps. Image  credit:  nokia.com  >
  • 14. Symbian  UIQ Input  text  via  the   keypad,  keyboard,   onscreen  keyboard  or   handwriting  recognition;   go  handsfree  with   speakerphone  or   wireless  headset. Image  credit:  sonyericsson.com  >
  • 16. Symbian  Qt Cross-­‐‑platform   application  and  UI   framework. Image  credit:  qt.nokia.com  >
  • 18. Linux  Maemo  brings  the  power  of   computers  to  mobile   devices. Image  credit:  maemo.nokia.com  >
  • 20. Linux  MeeGo provides  a  solid  baseline   for  device  vendors  and   developers  to  start   creating  software  for   various  device  categories   on  Intel  Atom*  and   ARMv7  architectures. Image  credit:  intel.com  >
  • 22. Windows  Mobile  6.5 delivers  an  experience   your  senses  have  been   waiting  for.   Image  credit:  htc.com  >
  • 24. HP  webOS  2.0 New  ways  to  be  amazing.   Just  type…   Image  credit:  palm.com  >
  • 26. Blackberry  RIM Use  your  fingers  to  pinch   a  screen  for  a  zoomed  out   effect  and  expand  two   fingers  to  zoom  in. Image  credit:  sa.blackberry.com  >
  • 28. Samsung  bada Activate  communities  at   your  hands  with  email,   Instant  Messaging  and   SNS  during   synchronizing  contacts   and  calendars. Image  credit:  samsung.com  >
  • 30. Windows  Phone  7 The  most  exciting  thing  to   happen  to  phones  in  a   long  time.   Image  credit:  htc.com  >
  • 32. Android  2.3   Android  Market  is  an   open  service  that  lets  you   distribute   your  apps  to  handsets. Image  credit:  vodafone.com  >
  • 34. Android  2.3   Android  Market  is  an   open  service  that  lets  you   distribute   your  apps  to  handsets. Image  credit:  vodafone.com  >
  • 36. “Myth  1:  You  need  to  hire   mobile  experts. Reality:  Hire  great   athletes;  mobile  ‘experts’   will  be  useless  in  6   months.” —  Elad  Gil,  Director  of  Geo  at  Twiler,   5  Myths  of  Building  a  Great  Mobile  Team
  • 37. Need  more  inspirations? Image  credit:  flickr.com/virginia/2898506631  >